Hybrid Programmatic Media Manager - Lead & Optimize

Wpp Group; Detroit (MI); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Mental health days

Job summary

Mindshare, a leading WPP Media brand, seeks a Manager of Programmatic to design and execute media plans using DV360, The Trade Desk, and related platforms. You will own client programmatic strategy and oversee day-to-day execution, including guiding junior teammates.

You will partner with planning, investment, operations, and analytics teams to optimize campaigns, craft reports, and drive performance through data-driven decisions. Hybrid office presence in Detroit area.

Qualifications

• 3+ years of experience in programmatic, paid search, paid social, ad operations, digital analytics or digital planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel user.
• Experience with databases, visualization tools or coding languages is a plus.
• Exceptional verbal and written communication, organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior team members; prior managerial experience is a plus.

Responsibilities

• Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets pace and tactics align with objectives and KPIs.
• Develop strong working relationships with broader digital account teams including planning, investment, operations and analytics.
• Collaborate with agency teams and publishers to source, evaluate and implement deals delivering high-quality inventory.
• Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
• Train, support, and manage day-to-day responsibilities and work quality of junior team members.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Keep key stakeholders updated on campaign and account level performance via reporting and status meetings.

Skills

Programmatic

DV360

The Trade Desk

Campaign optimization

Audience targeting

Reporting

Stakeholder communication

Mentoring

Excel

Analytics

Education

Bachelor's degree in business/analytics/marketing/communications/advertising

Tools

DV360

The Trade Desk

Power BI

Job description

Mindshare, a leading WPP Media brand, seeks a Manager of Programmatic to design and execute media plans using DV360, The Trade Desk, and related platforms. You will own client programmatic strategy and oversee day-to-day execution, including guiding junior teammates.

You will partner with planning, investment, operations, and analytics teams to optimize campaigns, craft reports, and drive performance through data-driven decisions. Hybrid office presence in Detroit area.