Senior Programmatic Media Strategist

WPP Media Limited; Chicago, Los Angeles, New York (IL, CA, NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Paid time off

Job summary

Mindshare in Chicago seeks a Senior Associate to support programmatic media planning and activation across DSPs such as DV360 and The Trade Desk. You will manage budgets, trafficking, and analytics while collaborating with planning, investment, and analytics teams.

Ideal candidates have a Bachelor’s in Business, Analytics, Marketing, Communications, or Advertising and 1+ year in Programmatic or related fields, plus strong Excel and communication skills.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 1+ years in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with programmatic/digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, detail-oriented mindset.

Responsibilities

• Implement campaign objectives into programmatic activation strategies.
• Manage campaigns in DV360, The Trade Desk, and other DSPs with pacing and optimization.
• Own budget management, billing and trafficking tasks.
• Maintain reports and perform ad-hoc performance analyses.
• Collaborate with broader digital account teams (planning, investment, operations, analytics).
• Work with publishers to implement and optimize programmatic deals.

Skills

Programmatic activation strategies

DV360

The Trade Desk

Campaign budgeting & billing

Campaign reporting & analytics

Cross-functional communication

Publisher relations

Ad tech platforms (DMPs, Ad Servers)

Leading/mentoring entry-level staff

Excel

Strong written and verbal skills

Analytical / quantitative skills

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, or Advertising

Tools

DV360

The Trade Desk

Ad Servers

DMPs

Third-Party Verification tools

Excel

Job description

Mindshare in Chicago seeks a Senior Associate to support programmatic media planning and activation across DSPs such as DV360 and The Trade Desk. You will manage budgets, trafficking, and analytics while collaborating with planning, investment, and analytics teams.

Ideal candidates have a Bachelor’s in Business, Analytics, Marketing, Communications, or Advertising and 1+ year in Programmatic or related fields, plus strong Excel and communication skills.