Programmatic Media Buying Analyst

eBSI Export Academy; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Publicis Global Delivery is seeking a programmatic media specialist to handle large budgets for media campaigns. You will apply digital buying knowledge with DSPs, supervise activation, and ensure efficient, precise execution.

The role focuses on targeting, pacing, optimization, and reporting across multiple platforms. Responsibilities include creating campaigns from start to finish, producing insightful post-campaign analyses, and collaborating with the team to improve ROI and quality of

Qualifications

• Experience with programmatic buying and DSPs across major platforms.
• Ability to develop reporting and insights from media campaigns.
• Strong understanding of bidding, targeting, pacing and optimization.
• Proven knowledge of multiple programmatic platforms and analytics.

Responsibilities

• Input buys and generate system reports; manage pre/post campaign requirements.
• Assist in optimization across DV360, Trade Desk, Amazon, Xandr, Meta, Google Ads.
• Develop weekly/monthly reports and provide actionable insights.
• Coordinate with operations to ensure on-target delivery and ROI.
• Create and maintain campaign strategies, targeting, pacing and flighting.
• Generate tracking tags/URLs and ensure accurate campaign measurement.
• Support training and share media knowledge with peers.

Skills

Programmatic Buying

Demand-side platforms

Media analytics

Campaign optimization

Reporting

Tools

DV360

Trade Desk

Amazon Advertising

Xandr

Meta (Facebook)

Snapchat

Google Ads

Prisma

Campaign Manager

MBOX

Job description

Publicis Global Delivery is seeking a programmatic media specialist to handle large budgets for media campaigns. You will apply digital buying knowledge with DSPs, supervise activation, and ensure efficient, precise execution.

The role focuses on targeting, pacing, optimization, and reporting across multiple platforms. Responsibilities include creating campaigns from start to finish, producing insightful post-campaign analyses, and collaborating with the team to improve ROI and quality of