Programmatic Analyst - Media Camp Perú

Publicis Groupe ANZ; Peru (IL); On-site; USD 60,000 - 80,000; Full time

Job summary

Publicis Groupe ANZ is hiring a Programmatic Media Specialist in Illinois. The role involves managing digital campaigns on platforms like DV360 and TTD, ensuring high quality and optimization across initiatives. Candidates should have a strong grasp of programmatic media strategies, analytics, and communication. This position offers opportunities for growth within the global team. Join us if you're passionate about digital transformation and collaboration in the evolving media landscape!

Qualifications

• Intermediate programmatic media campaign management/optimization knowledge.
• Good communication skills.
• Result-oriented skills.
• Attention to detail skills.
• Strong knowledge of at least one programmatic media platform.
• Intermediate Excel knowledge.

Responsibilities

• Setup programmatic campaigns within required platforms.
• Run status calls with internal stakeholders.
• Monitor health of campaigns and ongoing optimizations.
• Ensure quality of deliverables and campaign setups.
• Maintain daily communication with client’s campaign managers.
• Report issues promptly and deliver recommendations.

Skills

Programmatic media campaign management

Communication skills

Attention to detail

Analytical skills

Technical savvy in digital verticals

Excel knowledge

Tools

DV360

TTD

Marin

Kenshoo

IAS

Double Verify

MOAT

Job description

Overview

Publicis Global Delivery is looking for a Programmatic Media Specialist who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others. The ideal candidate is independent and focused on quality and eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup programmatic campaigns within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitor the health of campaigns, ongoing optimization efforts to meet objectives, including daily management of budgets, website conversions, bid management, and ad creative based on performance history and client objectives.
• Ensure the quality of deliverables and campaign set up within programmatic media platforms.
• Proactively make suggestions and troubleshoot issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that arise within the operation promptly.
• Deliver recommendations, execution, and analysis of beta tests, new platforms, optimization strategies and vendors.
• Assist with Programmatic and Digital media training sessions and complete required certification and updates.
• Connect daily with the global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to the client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Qualifications

Must require:

• Intermediate programmatic media campaign management/optimization knowledge.
• Good communication skills.
• Result-oriented skills.
• Attention to detail skills.Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one programmatic media platform, with an understanding of the overall media landscape (DV360, TTD, and other DSPs, Ad Server Reporting).
• Intermediate Excel knowledge.

Good to have:

• Strong knowledge in media planning, media buying, creative strategy, or ad bidding.
• Management tools: Marin, Kenshoo, 4C.
• Verification tools: IAS, Double Verify, MOAT.
• Knowledge of Yahoo and Amazon DSP.