Buying Analyst

Publicis Groupe; United States; Remoto; USD 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

Publicis Global Delivery is seeking a programmatic media specialist to handle large budgets for media campaigns. You will apply digital buying knowledge with DSPs, supervise activation, and ensure efficient, precise execution.

The role focuses on targeting, pacing, optimization, and reporting across multiple platforms. Responsibilities include creating campaigns from start to finish, producing insightful post-campaign analyses, and collaborating with the team to improve ROI and quality of

Competenze

• Experience with programmatic buying and DSPs across major platforms.
• Ability to develop reporting and insights from media campaigns.
• Strong understanding of bidding, targeting, pacing and optimization.
• Proven knowledge of multiple programmatic platforms and analytics.

Mansioni

• Input buys and generate system reports; manage pre/post campaign requirements.
• Assist in optimization across DV360, Trade Desk, Amazon, Xandr, Meta, Google Ads.
• Develop weekly/monthly reports and provide actionable insights.
• Coordinate with operations to ensure on-target delivery and ROI.
• Create and maintain campaign strategies, targeting, pacing and flighting.
• Generate tracking tags/URLs and ensure accurate campaign measurement.
• Support training and share media knowledge with peers.

Conoscenze

Programmatic Buying

Demand-side platforms

Media analytics

Campaign optimization

Reporting

Strumenti

DV360

Trade Desk

Amazon Advertising

Xandr

Meta (Facebook)

Snapchat

Google Ads

Prisma

Campaign Manager

MBOX

Descrizione del lavoro

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe , the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

Overview

Responsible for handling large budgets media campaigns for our Media clients. Equipped with Digital Programmatic Buying knowledge with hands-on experience using demand-side platforms for large-scale clients and well-versed with execution. Active participator in the production tasks related to activation, guaranteeing efficiency, precision, and minimal error/issues. Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting. Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

Responsibilities

Input buys and pulling system reports; Good understanding of Programmatic Assist in buying/allocation process; Develops reports on program content after receiving information from screening service for all prime-time properties; Participates in agency training programs, sharing the media knowledge through facilitating training sessions with peers, providing in-depth media strategies and platform know-hows; Maintain buys-confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post analysis; Have worked on Campaign Manager tool; Knows to generate tags and URLs for tracking; Ensure commercial inventory is introduced into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes and writing/checking order letters; Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers; Demonstrate an ability and willingness to learn new skills independently; Possesses understanding of biddable media campaign management, activation, and optimization practices across DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma, etc.; In this role you should have a good understanding about the post campaign reporting and daily pacing; Basic understanding of various Programmatic media KPI(s); Compile data across several Programmatic media platforms and create weekly/monthly reports; Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements; Manage and be responsible for all the campaigns from start to completion; Generate meaningful insights for post-campaign reporting; Handle online advertiser & publisher queries to ensure PG and PMP deals; Manage error free advertiser budget and bid setup; Perform end to end tracking campaign results and resolve issues with the available resources; Proven skills in ad trafficking and troubleshooting all revenue models of a campaign.