Programmatic Digital Marketing Specialist — Cannabis

Renew Cannabis Co.; Chicago (IL); On-site; USD 65,000 - 80,000; Full time

Job summary

Renew Cannabis Co. in Chicago is seeking a Digital Marketing Specialist to support RISE Dispensaries’ paid media activations. You’ll craft briefs, build reports, and manage campaigns across programmatic, paid social, and paid search within cannabis regulatory guidelines.

You’ll collaborate with the Digital Marketing Manager, creative teams, and agency partners to turn market insights into high-performing campaigns that drive sales, accuracy, and timely delivery.

Qualifications

• HHands-on digital marketing experience across paid social, paid search, and programmatic campaigns.
• Advanced Excel skills for pivot tables, XLOOKUP/VLOOKUP, and dashboard creation.
• Ability to write compliant briefs and coordinate with creative teams and partners.
• Strong analytical skills and data-driven decision making.
• Experience with AI tools to identify efficiencies in reporting and analysis.

Responsibilities

• Serve as programmatic subject matter expert, advising on buying strategies and optimizations.
• Monitor and report campaign performance against KPIs (revenue, ROAS, CPA, CVR) using dashboards.
• Build and maintain campaign briefing documents with assets, UTMs, and timing for launches.
• Write clear, compliance-informed ad briefs and coordinate with creatives.
• Attend market meetings and translate insights into targeting, messaging, and strategy.
• Maintain relationships with digital media vendors and platforms.
• Ensure compliance with cannabis industry regulations in all activities.
• Stay informed about industry trends and digital marketing advancements.

Skills

Programmatic advertising

Paid social

Paid search

Data analysis

Excel proficiency

Campaign optimization

Creative briefing

Team collaboration

AI tools

Compliance knowledge

Education

Bachelor's degree in marketing, business, or related field

Tools

Google Ads

Bing Ads

Meta Ads

StackAdapt DSP

Mixpanel

Job description

Renew Cannabis Co. in Chicago is seeking a Digital Marketing Specialist to support RISE Dispensaries’ paid media activations. You’ll craft briefs, build reports, and manage campaigns across programmatic, paid social, and paid search within cannabis regulatory guidelines.

You’ll collaborate with the Digital Marketing Manager, creative teams, and agency partners to turn market insights into high-performing campaigns that drive sales, accuracy, and timely delivery.