Cannabis Digital Marketing Specialist (Programmatic)

Green Thumb; Chicago (IL); On-site; USD 65,000 - 80,000; Full time

Job summary

Green Thumb is seeking a Digital Marketing Specialist to support paid media activations for RISE Dispensaries. You will write briefs, build reports, and manage campaigns across programmatic, paid social, and paid search within cannabis regulations.

Collaborate with Digital Marketing Manager, market leaders, creative teams, agencies, and compliance to drive sales through data-driven campaigns. You will leverage Excel-based reporting, optimize campaigns for ROAS, CPA, and CVR, and ensure accurate,

Qualifications

• Bachelor's degree preferred but not required.
• 3+ years of hands-on digital marketing experience (agency environment preferred).
• Proficient with digital marketing tools and platforms (Google/Bing Search Ads, Meta/Instagram Ads, DSPs StackAdapt, Mixpanel).
• Strong analytical skills with experience in reporting and data analysis.
• Excellent communication and teamwork abilities.

Responsibilities

• Serve as a programmatic subject matter expert, advising on buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance.
• Monitor, analyze, and report on campaign performance against KPIs such as revenue, ROAS, CPA, and CVR, using advanced Excel to build recurring reports and dashboards.
• Build and maintain the campaign briefing document in Excel, briefing the agency on creative, timing, UTMs, and campaign details ahead of every launch.
• Write clear, compliance-informed creative briefs for ad assets and coordinate with creative teams.
• Regularly attend market meetings and translate insights into campaign creative, targeting, messaging, and strategy.
• Build and maintain relationships with digital media vendors and platforms.
• Ensure compliance with cannabis industry regulations in all digital marketing activities.
• Stay informed about industry trends and digital marketing advancements.

Skills

Attention to detail

Analytical skills

Excellent communication

Teamwork

Initiative

Education

Bachelor's degree in marketing, business, or related field

Tools

Google/Bing Search Ads

Meta/Instagram Ads

DSPs StackAdapt

Mixpanel

Job description

Green Thumb is seeking a Digital Marketing Specialist to support paid media activations for RISE Dispensaries. You will write briefs, build reports, and manage campaigns across programmatic, paid social, and paid search within cannabis regulations.

Collaborate with Digital Marketing Manager, market leaders, creative teams, agencies, and compliance to drive sales through data-driven campaigns. You will leverage Excel-based reporting, optimize campaigns for ROAS, CPA, and CVR, and ensure accurate,