Programmatic Cannabis Marketing Specialist

Green Thumb Industries (GTI); Chicago (IL); On-site; USD 65,000 - 80,000; Full time

Job summary

Green Thumb Industries seeks a Digital Marketing Specialist to support paid media activations for RISE Dispensaries. You'll write briefs, build reports, and manage programmatic, paid social, and paid search campaigns from ideation to launch and optimization.

You will collaborate with the Digital Marketing Manager, market leads, creative teams, agencies, and compliance to turn insights into compliant, sales-driving campaigns in the cannabis industry.

Qualifications

• Bachelor's degree in marketing, business, or related field is preferred but not required.
• 3+ years of hands-on digital marketing experience with paid social, paid search, and programmatic campaigns.
• Exceptional attention to detail with accurate briefs, reports, and materials.
• Proficient with digital marketing platforms (Google/Bing Ads, Meta Ads, DSPs).
• Strong analytical skills with advanced Excel and data reporting experience.

Responsibilities

• Serve as a programmatic subject matter expert advising on buying strategies, creative, data integration, measurement and optimization to maximize campaign performance.
• Monitor, analyze, and report on campaign performance against KPIs (revenue, ROAS, CPA, CVR) using advanced Excel to build recurring reports and dashboards.
• Build and maintain the campaign briefing document in Excel, coordinate with the creative team for assets, and brief the agency on details ahead of launches.
• Write clear, compliance-informed briefs for ad assets and collaborate with creative teams during delivery.
• Attend market meetings and translate insights into campaign creative, targeting, messaging, and strategy.
• Build and maintain relationships with digital media vendors and platforms.
• Ensure compliance with cannabis industry regulations in all digital marketing activities.
• Stay informed about industry trends, competitor strategies, and digital marketing advancements.

Skills

Programmatic ads

Paid social

Paid search

Excel advanced

Data analysis

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Bing Ads

Meta Ads

StackAdapt

Mixpanel

Job description

Green Thumb Industries seeks a Digital Marketing Specialist to support paid media activations for RISE Dispensaries. You'll write briefs, build reports, and manage programmatic, paid social, and paid search campaigns from ideation to launch and optimization.

You will collaborate with the Digital Marketing Manager, market leads, creative teams, agencies, and compliance to turn insights into compliant, sales-driving campaigns in the cannabis industry.