Cannabis Brand Communications Strategist

OpenKrill; United States; Remote; USD 55,000 - 85,000; Full time

Benefits offered by this job

Paid time off (PTO) including 8 paid H

Medical, Dental, and Vision Insurance

401k retirement savings plan

Company paid Short-Term & Long-Term di

Company paid Life Insurance

Employee Assistance Program (EAP)

Employee referral program

Commuter benefits

Product discounts

Additional compensation incentives (ti

Job summary

Story Cannabis is seeking a Marketing Communications Specialist to manage day-to-day email, SMS and social media communications across retail and wholesale channels. You will evaluate channel performance, audience needs and compliance requirements to shape timing, segmentation and optimization opportunities.

You will coordinate creative assets, engage with the online community and lead vendor relationships to advance the broader marketing strategy and campaigns.

Qualifications

• 2+ years in marketing with email/SMS focus.
• Experience with social media scheduling and platform best practices.
• Strong written and verbal communication skills.
• Willingness for occasional evening and weekend work.
• CRM experience a plus (e.g., HubSpot, Salesforce).

Responsibilities

• Manage daily loyalty and campaigns across email, SMS, and social channels.
• Build, QA and deploy campaigns for B2C and B2B audiences per content calendar.
• Perform pre-send QA on links, personalization, and compliance; track errors.
• Refine audience segments for digital advertising.
• Maintain segmentation hygiene and opt-in/out compliance.
• Develop testing strategies and implement improvements.
• Manage social content strategy and calendar.
• Optimize timing and segmentation across channels.
• Ensure compliance with state cannabis advertising rules.
• Manage marketing vendor relationships and evaluate performance.
• Collaborate with Brand Ambassadors for field content.
• Coordinate with Creative Services to meet deadlines.
• Monitor comments/messages and respond per brand guidelines.
• Produce and deploy communications to third-party partners and co-branded campaigns.

Skills

Marketing

Email marketing

SMS marketing

Social media

Organization

Communication

CRM tools

Time management

Tools

Klaviyo

Springbig

Alpine IQ

HubSpot

Job description

Story Cannabis is seeking a Marketing Communications Specialist to manage day-to-day email, SMS and social media communications across retail and wholesale channels. You will evaluate channel performance, audience needs and compliance requirements to shape timing, segmentation and optimization opportunities.

You will coordinate creative assets, engage with the online community and lead vendor relationships to advance the broader marketing strategy and campaigns.