Cannabis Digital Marketing Strategist – Paid Media & Analytics

Green Thumb Industries; Chicago (IL); On-site; USD 65,000 - 80,000; Full time

Job summary

Green Thumb Industries is seeking a Digital Marketing Specialist to support paid media activations for RISE Dispensaries. You will craft briefs, build reports, and manage campaigns across programmatic, paid social, and paid search, ensuring compliance in the cannabis space.

You'll collaborate with the Digital Marketing Manager, market leaders, creative teams, agencies, and compliance to translate insights into campaigns that drive sales and compliance.

Qualifications

• Bachelor's degree in marketing, business, or related field (preferred but not required).
• 3+ years in digital marketing, with paid social, paid search, and programmatic success.
• Strong Excel skills and data-driven reporting.

Responsibilities

• Advise on programmatic buying strategies and optimizations.
• Monitor and report campaign performance against KPIs and ROAS.
• Build briefs and dashboards with assets for launches.
• Write compliant, clear creative briefs for ads.
• Collaborate with teams and vendors to align strategies.
• Ensure cannabis industry compliance in all activities.
• Stay updated on industry trends and tools.

Skills

Digital marketing

Excel proficiency

Analytical skills

Communication

Teamwork

AI tools

Campaign management

Paid social

Paid search

Programmatic

Education

Bachelor's degree in marketing, business, or related field

Tools

Google Ads

Bing Ads

Meta Ads

StackAdapt

Mixpanel

DSPs

Job description

Green Thumb Industries is seeking a Digital Marketing Specialist to support paid media activations for RISE Dispensaries. You will craft briefs, build reports, and manage campaigns across programmatic, paid social, and paid search, ensuring compliance in the cannabis space.

You'll collaborate with the Digital Marketing Manager, market leaders, creative teams, agencies, and compliance to translate insights into campaigns that drive sales and compliance.