Digital Marketing Specialist

Green Thumb Industries (GTI); Chicago (IL); On-site; USD 65,000 - 80,000; Full time

Job summary

Green Thumb Industries seeks a Digital Marketing Specialist to support paid media activations for RISE Dispensaries. You'll write briefs, build reports, and manage programmatic, paid social, and paid search campaigns from ideation to launch and optimization.

You will collaborate with the Digital Marketing Manager, market leads, creative teams, agencies, and compliance to turn insights into compliant, sales-driving campaigns in the cannabis industry.

Qualifications

• Bachelor's degree in marketing, business, or related field is preferred but not required.
• 3+ years of hands-on digital marketing experience with paid social, paid search, and programmatic campaigns.
• Exceptional attention to detail with accurate briefs, reports, and materials.
• Proficient with digital marketing platforms (Google/Bing Ads, Meta Ads, DSPs).
• Strong analytical skills with advanced Excel and data reporting experience.

Responsibilities

• Serve as a programmatic subject matter expert advising on buying strategies, creative, data integration, measurement and optimization to maximize campaign performance.
• Monitor, analyze, and report on campaign performance against KPIs (revenue, ROAS, CPA, CVR) using advanced Excel to build recurring reports and dashboards.
• Build and maintain the campaign briefing document in Excel, coordinate with the creative team for assets, and brief the agency on details ahead of launches.
• Write clear, compliance-informed briefs for ad assets and collaborate with creative teams during delivery.
• Attend market meetings and translate insights into campaign creative, targeting, messaging, and strategy.
• Build and maintain relationships with digital media vendors and platforms.
• Ensure compliance with cannabis industry regulations in all digital marketing activities.
• Stay informed about industry trends, competitor strategies, and digital marketing advancements.

Skills

Programmatic ads

Paid social

Paid search

Excel advanced

Data analysis

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Bing Ads

Meta Ads

StackAdapt

Mixpanel

Job description

The Role

As a member of the eCommerce team, the Digital Marketing Specialist will support paid media activations for RISE Dispensaries. You’ll write the briefs, build the reports, and keep campaigns across programmatic (display, native, CTV, and OLV), paid social, and paid search moving from creative ideation and development to launch and optimization. You’ll work closely with our Digital Marketing Manager, market leaders, creative team, agency partners, and compliance to turn market insights into campaigns that drive sales, all within the cannabis industry’s regulatory framework. Exceptional attention to detail and a proactive, collaborative approach are a must.

The Role

As a member of the eCommerce team, the Digital Marketing Specialist will support paid media activations for RISE Dispensaries. You’ll write the briefs, build the reports, and keep campaigns across programmatic (display, native, CTV, and OLV), paid social, and paid search moving from creative ideation and development to launch and optimization. You’ll work closely with our Digital Marketing Manager, market leaders, creative team, agency partners, and compliance to turn market insights into campaigns that drive sales, all within the cannabis industry’s regulatory framework. Exceptional attention to detail and a proactive, collaborative approach are a must.

Responsibilities

• Serve as a programmatic subject matter expert, advising on best practices in buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance.
• Monitor, analyze, and report on campaign performance against KPIs such as revenue, ROAS, CPA, and CVR, using advanced Excel (pivot tables, XLOOKUP/VLOOKUP, formulas) to build recurring reports and dashboards that turn data into clear insights, informing strategic decisions and campaign optimizations.
• Build and maintain the campaign briefing document in Excel, partnering with the creative team to gather approved assets, then brief the agency on creative, timing, UTMs, and campaign details ahead of every launch, keeping everything accurate, compliant, and on deadline.
• Write clear, compliance-informed creative briefs for ad assets and partner with creative teams through delivery.
• Regularly attend market meetings and translate insights into campaign creative, targeting, messaging, and strategy.
• Build and maintain relationships with digital media vendors and platforms.
• Ensure compliance with cannabis industry regulations in all digital marketing activities.
• Stay informed about industry trends, competitor strategies, and digital marketing advancements.

Qualifications

• Bachelor's degree in marketing, business, or related field is preferred but not required.
• 3+ years of hands‑on experience in digital marketing (agency environment preferred), with proven success managing paid social, paid search, and programmatic campaigns.
• Exceptional attention to detail, with a track record of producing accurate, error‑free briefs, reports, and campaign materials.
• Proficient with digital marketing tools and platforms (e.g., Google/Bing Search Ads, Meta/Instagram Ads, DSPs [StackAdapt], Mixpanel).
• Strong analytical skills, with advanced Excel proficiency and experience in reporting and data analysis
• Excellent communication and teamwork abilities.
• Experience and comfort leveraging AI tools to identify and create efficiencies in recurring role responsibilities including reporting, data analytics, and insight generation.
• Takes initiative and adapts quickly in a fast‑paced, evolving industry.

Additional Requirements

• Must pass all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$65,000—$80,000 USD