Digital Marketing Specialist

Green Thumb; Chicago (IL); On-site; USD 65,000 - 80,000; Full time

Job summary

Green Thumb is seeking a Digital Marketing Specialist to support paid media activations for RISE Dispensaries. You will write briefs, build reports, and manage campaigns across programmatic, paid social, and paid search within cannabis regulations.

Collaborate with Digital Marketing Manager, market leaders, creative teams, agencies, and compliance to drive sales through data-driven campaigns. You will leverage Excel-based reporting, optimize campaigns for ROAS, CPA, and CVR, and ensure accurate,

Qualifications

• Bachelor's degree preferred but not required.
• 3+ years of hands-on digital marketing experience (agency environment preferred).
• Proficient with digital marketing tools and platforms (Google/Bing Search Ads, Meta/Instagram Ads, DSPs StackAdapt, Mixpanel).
• Strong analytical skills with experience in reporting and data analysis.
• Excellent communication and teamwork abilities.

Responsibilities

• Serve as a programmatic subject matter expert, advising on buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance.
• Monitor, analyze, and report on campaign performance against KPIs such as revenue, ROAS, CPA, and CVR, using advanced Excel to build recurring reports and dashboards.
• Build and maintain the campaign briefing document in Excel, briefing the agency on creative, timing, UTMs, and campaign details ahead of every launch.
• Write clear, compliance-informed creative briefs for ad assets and coordinate with creative teams.
• Regularly attend market meetings and translate insights into campaign creative, targeting, messaging, and strategy.
• Build and maintain relationships with digital media vendors and platforms.
• Ensure compliance with cannabis industry regulations in all digital marketing activities.
• Stay informed about industry trends and digital marketing advancements.

Skills

Attention to detail

Analytical skills

Excellent communication

Teamwork

Initiative

Education

Bachelor's degree in marketing, business, or related field

Tools

Google/Bing Search Ads

Meta/Instagram Ads

DSPs StackAdapt

Mixpanel

Job description

As a member of the eCommerce team, the Digital Marketing Specialist will support paid media activations for RISE Dispensaries. You’ll write the briefs, build the reports, and keep campaigns across programmatic (display, native, CTV, and OLV), paid social, and paid search moving from creative ideation and development to launch and optimization. You’ll work closely with our Digital Marketing Manager, market leaders, creative team, agency partners, and compliance to turn market insights into campaigns that drive sales, all within the cannabis industry’s regulatory framework. Exceptional attention to detail and a proactive, collaborative approach are a must.

Responsibilities

• Serve as a programmatic subject matter expert, advising on best practices in buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance.
• Monitor, analyze, and report on campaign performance against KPIs such as revenue, ROAS, CPA, and CVR, using advanced Excel (pivot tables, XLOOKUP/VLOOKUP, formulas) to build recurring reports and dashboards that turn data into clear insights, informing strategic decisions and campaign optimizations.
• Build and maintain the campaign briefing document in Excel, partnering with the creative team to gather approved assets, then brief the agency on creative, timing, UTMs, and campaign details ahead of every launch, keeping everything accurate, compliant, and on deadline.
• Write clear, compliance-informed creative briefs for ad assets and partner with creative teams through delivery.
• Regularly attend market meetings and translate insights into campaign creative, targeting, messaging, and strategy.
• Build and maintain relationships with digital media vendors and platforms.
• Ensure compliance with cannabis industry regulations in all digital marketing activities.
• Stay informed about industry trends, competitor strategies, and digital marketing advancements.

Qualifications

• Bachelor's degree in marketing, business, or related field is preferred but not required.
• 3+ years of hands-on experience in digital marketing (agency environment preferred), with proven success managing paid social, paid search, and programmatic campaigns.
• Exceptional attention to detail, with a track record of producing accurate, error-free briefs, reports, and campaign materials.
• Proficient with digital marketing tools and platforms (e.g., Google/Bing Search Ads, Meta/Instagram Ads, DSPs [StackAdapt], Mixpanel).
• Strong analytical skills, with advanced Excel proficiency and experience in reporting and data analysis
• Excellent communication and teamwork abilities.
• Experience and comfort leveraging AI tools to identify and create efficiencies in recurring role responsibilities including reporting, data analytics, and insight generation.
• Takes initiative and adapts quickly in a fast-paced, evolving industry.

Additional Requirements

• Must pass all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$65,000 - $80,000 USD

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.