Programmatic Campaign Lead - Strategy, Delivery & Insights

Cella by Randstad Digital; New York (NY); On-site; USD 61,000 - 74,000; Part time

Job summary

Cella by Randstad Digital in New York, NY is seeking a Programmatic Manager on a contract basis to own campaign planning, setup, and reporting. You will manage programmatic partners, ensure asset QA, and drive delivery for acquisition goals.

You will define KPIs, deliver performance insights to leadership, and optimize campaigns while maintaining strong vendor relationships. This role emphasizes cross-functional collaboration and process improvements.

Qualifications

• 5–7 years of programmatic media with independent campaign ownership.
• Deep knowledge of DSPs and programmatic ecosystem, including deal setup and optimization levers.
• Experience with MMP setup and reporting (Kochava or Appsflyer).
• Demonstrated vendor-management and cross-functional collaboration.

Responsibilities

• Own programmatic partners strategy, setup, and execution across campaigns, including asset QA and tag/creative implementation.
• Own campaign reporting and measurement: define KPIs and cadence; deliver insights to leadership.
• Manage day-to-day partner relationships; set expectations and accountability for delivery.
• Proactively monitor live campaigns; lead pacing, delivery, optimization and flag risks early.
• Build and improve processes, trafficking workflows, and reporting templates for accuracy and efficiency.

Skills

Programmatic

Campaign setup

Campaign management

DSPs

Excel

Reporting

Vendor management

Communication

Tools

Amazon DSP

DV360

Kochava

Appsflyer

Job description

Cella by Randstad Digital in New York, NY is seeking a Programmatic Manager on a contract basis to own campaign planning, setup, and reporting. You will manage programmatic partners, ensure asset QA, and drive delivery for acquisition goals.

You will define KPIs, deliver performance insights to leadership, and optimize campaigns while maintaining strong vendor relationships. This role emphasizes cross-functional collaboration and process improvements.