Digital Campaign Architect - Cross-Channel Planning

Cella by Randstad Digital; New York (NY); On-site; USD 41,000 - 55,000; Full time

Job summary

Cella by randstad digital in New York is seeking a Campaign Planning Specialist to translate complex client briefs into robust cross-channel media architectures across CTV, programmatic, paid search, and social. You will guide budgets and drive precise delivery with senior leadership support.

You will collaborate with media buyers and internal teams to ensure assets, tracking tags, and setup are accurate, while monitoring performance and offering optimization recommendations to fuel growth.

Qualifications

• 3+ years of hands-on digital media planning or buying experience.
• Experience with Prisma or MediaTools and strong Excel/PowerPoint skills.
• Proven track record of monitoring KPIs and managing multiple briefs under tight deadlines.
• Strong collaboration and familiarity with ad serving/tracking platforms.

Responsibilities

• Translate complex client briefs into cross-channel media architectures (CTV, programmatic, paid search, social).
• Architect media plan documentation and budget allocations for cross-channel execution.
• Partner with media buyers and internal stakeholders to ensure asset delivery, tracking tags, and setup precision.
• Monitor metrics and synthesize analytics to deliver optimization recommendations.

Skills

Media Planning

KPI Tracking

Collaboration

Communication

Project Management

Tools

Prisma

MediaTools

Excel

PowerPoint

Ad Serving Platforms

Job description

Cella by randstad digital in New York is seeking a Campaign Planning Specialist to translate complex client briefs into robust cross-channel media architectures across CTV, programmatic, paid search, and social. You will guide budgets and drive precise delivery with senior leadership support.

You will collaborate with media buyers and internal teams to ensure assets, tracking tags, and setup are accurate, while monitoring performance and offering optimization recommendations to fuel growth.