Omnichannel Strategy Lead - Digital Media & Revenue Growth

Cella by Randstad Digital; Hoboken (NJ); On-site; USD 62,000 - 69,000; Full time

Job summary

Cella by Randstad Digital in Hoboken is seeking a senior digital media lead to architect omnichannel campaigns across programmatic, paid search, CTV, and digital OOH. This contract role partners with Sales and Account teams to drive revenue through data-driven proposals and strategic guidance.

You will manage agency and advertiser engagements, impact audience targeting, and deliver actionable optimization insights to maximize client outcomes.

Qualifications

• 3+ years of experience directing digital media campaigns across display, programmatic, video, search, and social channels.
• Bachelor's degree in Business, Marketing, or Communication with strong presentation skills.

Responsibilities

• Architect and execute omnichannel media plans across programmatic, paid search, CTV, and digital OOH.
• Partner with Sales and Account teams to build data-driven proposals and pitch upsell opportunities.
• Lead agency and advertiser engagements to provide guidance on audience targeting and media tactics.
• Analyze campaign performance metrics to deliver optimization insights and resolve operational issues.

Skills

Display advertising

Programmatic

Video advertising

Search advertising

Social media

Digital metrics

Excel

PowerPoint

Salesforce

Tableau

Education

Bachelor's degree in Business/Marketing/Communication

Tools

Excel

PowerPoint

Salesforce

Tableau

Job description

Cella by Randstad Digital in Hoboken is seeking a senior digital media lead to architect omnichannel campaigns across programmatic, paid search, CTV, and digital OOH. This contract role partners with Sales and Account teams to drive revenue through data-driven proposals and strategic guidance.

You will manage agency and advertiser engagements, impact audience targeting, and deliver actionable optimization insights to maximize client outcomes.