Campaign Planning Specialist

Cella by Randstad Digital; New York (NY); On-site; USD 41,000 - 55,000; Full time

Job summary

Cella by randstad digital in New York is seeking a Campaign Planning Specialist to translate complex client briefs into robust cross-channel media architectures across CTV, programmatic, paid search, and social. You will guide budgets and drive precise delivery with senior leadership support.

You will collaborate with media buyers and internal teams to ensure assets, tracking tags, and setup are accurate, while monitoring performance and offering optimization recommendations to fuel growth.

Qualifications

• 3+ years of hands-on digital media planning or buying experience.
• Experience with Prisma or MediaTools and strong Excel/PowerPoint skills.
• Proven track record of monitoring KPIs and managing multiple briefs under tight deadlines.
• Strong collaboration and familiarity with ad serving/tracking platforms.

Responsibilities

• Translate complex client briefs into cross-channel media architectures (CTV, programmatic, paid search, social).
• Architect media plan documentation and budget allocations for cross-channel execution.
• Partner with media buyers and internal stakeholders to ensure asset delivery, tracking tags, and setup precision.
• Monitor metrics and synthesize analytics to deliver optimization recommendations.

Skills

Media Planning

KPI Tracking

Collaboration

Communication

Project Management

Tools

Prisma

MediaTools

Excel

PowerPoint

Ad Serving Platforms

Job description

Location: New York, New YorkJob Type: ContractCompensation Range: $30 - 40 per hourThe Campaign Planning Specialist will partner directly with senior leadership to translate complex media briefs into dynamic, performance-driven digital media architectures. Join a high-visibility media team where your strategic oversight and cross-channel expertise will directly fuel scalable business growth.Responsibilities:Translate complex client briefs into robust cross-channel media architecture across CTV, programmatic, paid search, and social to maximize campaign reach.Architect detailed media plan documentation and budget allocations to guide seamless cross-channel tactical execution.Partner with media buyers and internal stakeholders to ensure flawless delivery of creative assets, tracking tags, and setup precision.Monitor cross-platform delivery metrics and synthesize performance analytics to deliver strategic optimization recommendations.Qualifications:3+ years of hands-on digital media planning or buying experience within an agency or enterprise environment.Specialized expertise utilizing media planning platforms such as Prisma or MediaTools alongside advanced Excel and PowerPoint skills.Proven track record of monitoring campaign performance against KPIs and managing concurrent complex briefs under tight deadlines.Strong collaborative communication skills and familiarity with ad serving or tracking measurement platforms.JOBID: 102026-163627#LI-CELLA#LI-LS1Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.