Programmatic Business Development Manager

Gainor Staffing; New Jersey; On-site; USD 110,000 - 125,000; Full time

Job summary

Gainor Staffing seeks a Programmatic Business Development Manager in Bergen County, NJ to grow agency partnerships and drive revenue through strategic collaboration. You will expand existing relationships, develop co-selling initiatives and referrals, and negotiate with DSPs/SSPs and vendors to deliver client value.

You’ll connect client objectives with programmatic strategies, lead joint pitches at industry events, and collaborate with marketing and technical teams to support campaign execution

Qualifications

• Experience in programmatic advertising or digital marketing with proven sales results.
• Established relationships with media agencies and holding companies.
• Experience building and managing strategic agency partnerships.
• Ability to negotiate with vendors and media partners.
• Bachelor's degree in Business, Marketing or related field.
• Experience presenting and representing a business at industry events.

Responsibilities

• Expand agency relationships by identifying opportunities for deeper collaboration.
• Develop co-selling initiatives and joint pitches with agency partners.
• Negotiate agreements with DSPs, SSPs, publishers and media vendors.
• Connect client objectives with programmatic strategies and use performance insights to guide recommendations.
• Support campaign execution and partner needs with marketing and technical teams.
• Represent the business at tradeshows and industry events.

Skills

Programmatic advertising

Digital marketing

Business development

Agency partnerships

Vendor negotiations

Relationship building

Presentation skills

Analytical thinking

Self-directed

Collaborative

Education

Bachelor's degree in Business or Marketing

Tools

DSPs

SSPs

Deal IDs

Job description

An independent media agency is seeking a Programmatic Business Development Manager to grow its agency partnerships. The company combines entrepreneurial leadership, visible advancement opportunities and a strong commitment to work-life balance. You’ll focus on expanding mostly existing relationships through partnership development, co-selling and referrals. This role emphasizes strategic relationship expansion rather than traditional cold prospecting or brand-direct sales.

What You’ll Do

• Expand agency relationships by identifying opportunities for deeper collaboration and shared revenue growth
• Develop co-selling initiatives, referral opportunities and joint pitches with agency partners
• Negotiate agreements with DSPs, SSPs, publishers and media vendors, including Deal ID/PMP arrangements
• Connect client objectives with programmatic strategies and use performance insights to guide recommendations
• Work with marketing and technical teams to support campaign execution and partner needs
• Represent the business at tradeshows, conferences and industry events

What Success Looks Like

• Existing agency relationships develop into broader, productive partnerships
• Joint pitches, referrals and programmatic opportunities contribute to revenue growth
• Vendor negotiations deliver favorable terms and value for clients
• Agency stakeholders receive responsive communication and clear alignment on shared goals
• Market insights and campaign data inform partnership and business development decisions

Who You Are

• You bring experience in programmatic advertising or digital marketing and a demonstrated record of sales/business development results
• You have established relationships with media agencies and holding companies
• You’ve built and managed strategic agency partnerships
• You understand DSPs, SSPs and Deal ID/PMP arrangements
• You have experience negotiating with vendors and media partners
• You’re comfortable presenting, building relationships and representing a business at industry events
• You combine analytical and problem-solving skills with a collaborative, self-directed approach
• You hold a bachelor’s degree in Business, Marketing or a related field

Salary Range: $110K–$125K base + performance bonus

Location: Bergen County, NJ

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.