Associate Media Director, Paid Media

Gainor Staffing; United States; Remote; USD 130,000 - 150,000; Full time

Job summary

Gainor Staffing is seeking a senior paid media leader to own end-to-end campaigns across social, search, and programmatic DSPs. You will manage budgets, pacing, and attribution while mentoring junior staff and presenting strategies to clients.

We require 7–10 years of agency-side experience with a strong grasp of analytics and reporting. This role is remote with ET hours and a salary range of $130,000–$150,000 depending on experience.

Qualifications

• 7–10 years of agency-side paid media experience.
• Hands-on mastery of paid social, paid search, and at least one programmatic DSP.
• Experience owning paid media strategy, planning, activation, optimization, forecasting, analytics, reporting.
• Strong client-facing experience presenting technical media strategy and proactively defending recommendations.
• Experience mentoring junior paid media staff.
• Self-directed, analytical and precise, with a disciplined approach to platform execution.
• Experience with CPG, beauty or premium DTC brands preferred.

Responsibilities

• Own paid media accounts end to end, from strategy and planning through activation, optimization, analysis and reporting.
• Manage budgets, pacing, channel mix, forecasts, tracking, attribution and quality assurance.
• Balance approximately 40% hands-on execution and analysis with 60% client leadership and work review.
• Lead campaigns across paid social, paid search and at least 1 programmatic DSP.
• Translate performance data into clear recommendations and present and defend media strategy to sophisticated clients.
• Partner with strategy, creative and project management teams on integrated work, points of view, RFPs and pitch forecasts.
• Review deliverables, develop junior team members and manage 2–3 people while coordinating with additional junior contributors and external vendors.

Skills

Paid media strategy

Agency-side experience

Paid social

Paid search

Programmatic DSP

Client-facing

Mentoring juniors

Analytical thinking

CPG/beauty/DTC experience

Job description

Who You Are

• 7–10 years of agency-side paid media experience; exceptional faster-track candidates will be considered
• Current hands-on mastery of paid social, paid search and at least 1 programmatic DSP
• Experience owning paid media strategy, planning, activation, optimization, forecasting, analytics, reporting and quality assurance
• Strong client-facing experience presenting technical media strategy and proactively defending recommendations
• Experience reviewing and mentoring junior paid media staff
• Self-directed, analytical and precise, with a disciplined approach to platform execution
• Experience with CPG, beauty or premium DTC brands is preferred

What You'll Do

• Own paid media accounts end to end, from strategy and planning through activation, optimization, analysis and reporting
• Manage budgets, pacing, channel mix, forecasts, tracking, attribution and quality assurance
• Balance approximately 40% hands-on execution and analysis with 60% client leadership and work review
• Lead campaigns across paid social, paid search and at least 1 programmatic Demand-Side Platform (DSP)
• Translate performance data into clear recommendations and present and defend media strategy to sophisticated clients
• Partner with strategy, creative and project management teams on integrated work, points of view, RFPs and pitch forecasts
• Review deliverables, develop junior team members and manage 2–3 people while coordinating with additional junior contributors and external vendors

Salary Range: $130,000-$150,000 (annually based on experience)

Location: Remote, required hours 9a-6p ET

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.