Programmatic Analytics & Strategy Lead

Zeta Global; Miami (FL); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity and Stock Purchase

Discounts and Wellness Programs

Job summary

Zeta Global is seeking a Manager for the Programmatic Analytics and Strategy team in the US to lead two analysts and drive priority accounts. You will shape analytics strategy, oversee testing programs, and mentor the team while partnering with Sales and Customer Success to expand opportunities.

You will translate client challenges into analytical solutions, deliver compelling campaign storytelling, and collaborate with product/engineering to enhance measurement tools across programs.

Qualifications

• 5+ years of experience in a digital media, programmatic analytics, or related role.
• Experience mentoring or informally leading peers; prior direct management experience a plus but not required.
• Deep experience in digital media strategy and programmatic analytics.
• Proven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B).
• Experience pulling and synthesizing audience insights reports.
• Client-facing experience with a demonstrated ability to lead strategic conversations.

Responsibilities

• Take a lead role on priority and complex accounts, shaping analytics and media strategy narratives.
• Partner with Sales and Customer Success to identify new business opportunities and expand scope.
• Consult with clients on marketing programs across online channels and translate business challenges into analytics solutions.
• Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations.
• Coordinate QBR process end-to-end with Customer Success and analysts’ readiness.
• Communicate campaign results to prove value against business goals.
• Design and own measurement frameworks defining success tracking and reporting.
• Lead complex testing programs including brand lift and incrementality studies.
• Establish testing methodologies and optimization model requirements for impact.

Skills

SQL

Excel

PowerPoint

Tableau

Python

SAS

VBA

Storytelling

Communication

Education

Bachelor's degree in Business/Finance/Economics/Statistics/Marketing

Master's degree or equivalent

Tools

Tableau

SAS

Python

VBA

Job description

Zeta Global is seeking a Manager for the Programmatic Analytics and Strategy team in the US to lead two analysts and drive priority accounts. You will shape analytics strategy, oversee testing programs, and mentor the team while partnering with Sales and Customer Success to expand opportunities.

You will translate client challenges into analytical solutions, deliver compelling campaign storytelling, and collaborate with product/engineering to enhance measurement tools across programs.