Programmatic Analytics Lead — Client Strategy & Insights

Zeta Global; New York (NY); Hybrid; USD 130,000 - 159,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, and vision coverage

Employee equity and stock plan

Virtual wellness classes

Pet insurance

Job summary

Zeta Global Corp. is searching for a Lead Analyst in Programmatic Analytics and Strategy in NYC. In this client-facing role, you'll communicate campaign strategies, deliver insights, and interpret data findings for clients.

You'll collaborate with product and engineering teams to improve campaign effectiveness and develop advanced analytic solutions. This position requires a Bachelor's degree and 4 years of related experience, alongside skills in SQL and Microsoft Excel.

Qualifications

• 4 years of experience required in programmatic analytics or a similar occupation.
• Proficiency in SQL for data extraction and analysis.
• Experience using data visualization tools.

Responsibilities

• Communicate campaign strategy and insights to clients.
• Design testing plans to derive actionable intelligence.
• Own end-to-end campaign performance reporting.
• Evaluate programmatic model performance across metrics.
• Develop innovative tools and analytic solutions.

Skills

Analytic and testing plans

SQL

Data visualization

Microsoft Excel

Data storytelling

Education

Bachelor’s degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics or Statistics

Tools

Microsoft PowerPoint

Job description

Zeta Global Corp. is searching for a Lead Analyst in Programmatic Analytics and Strategy in NYC. In this client-facing role, you'll communicate campaign strategies, deliver insights, and interpret data findings for clients.

You'll collaborate with product and engineering teams to improve campaign effectiveness and develop advanced analytic solutions. This position requires a Bachelor's degree and 4 years of related experience, alongside skills in SQL and Microsoft Excel.