Senior Programmatic Analytics & Insights Lead

Zeta Global; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision

Equity & Stock Plan

Wellness & Pet Insurance

Job summary

Zeta Global in New York City is seeking a Programmatic Analytics and Strategy professional to deliver actionable insights for external clients and internal teams. You will partner with Sales and Customer Success to monitor our optimization platform, design Real-time Brand Optimization surveys, and present insights to clients.

Based on the East Coast with a hybrid NYC schedule (3 days in office), the role requires 2+ years in digital media analytics, strong SQL and Excel skills, and the ability

Qualifications

• 2+ years of experience in a client-facing programmatic analytics role.
• Strong SQL and Excel/Pivot Tables experience.
• Experience in digital media/programmatic analytics.
• Experience pulling & assembling audience insights reports.
• Proficiency with Tableau, Python, SAS or similar data tools.
• Excellent communication and storytelling with PowerPoint.
• Able to manage multiple high-profile clients.
• Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.

Responsibilities

• Lead client-facing communication campaign strategy and narrate insights.
• Collaborate with clients to design analytic and testing plans to derive actionable intelligence.
• Own campaign performance and reporting insights; recommend optimizations.
• Review model performance across revenue, pacing, and metrics.
• Design tests to evaluate model and feature performance.
• Coordinate with internal teams to ensure measurement tools fit client needs.
• Develop innovative measurement tools and solutions.
• Advise on cross-channel marketing program alignment.
• Set up testing methodologies and reporting requirements for campaigns.
• Present optimization results to quantify value against goals.

Skills

SQL

Excel Pivot Tables

Programmatic Analytics

Audience Insights Reports

PowerPoint Visualization

Communication

Analytical Mindset

Client Facing

Multi-tasking

Team Collaboration

Education

Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Tools

Tableau

Python

SAS

VBA/Excel Macros

Job description

Zeta Global in New York City is seeking a Programmatic Analytics and Strategy professional to deliver actionable insights for external clients and internal teams. You will partner with Sales and Customer Success to monitor our optimization platform, design Real-time Brand Optimization surveys, and present insights to clients.

Based on the East Coast with a hybrid NYC schedule (3 days in office), the role requires 2+ years in digital media analytics, strong SQL and Excel skills, and the ability