Programmatic Manager — Hybrid, Lead Campaigns & Mentors

WPP; Los Angeles (CA); Hybrid; USD 60,000 - 140,000; Full time

Job summary

WPP is seeking a Manager, Programmatic to lead and execute programmatic media plans, owning clients’ strategy and day-to-day execution. You will mentor juniors and coordinate with planning, investment, and analytics teams to drive performance across campaigns.

Based in the US with a hybrid office model, the role emphasizes stakeholder communication, data-driven optimization, and impactful inventory deals with major DSPs.

Qualifications

• Bachelor’s degree or equivalent professional experience in a related field.
• 3+ years in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel user.
• Experience with databases, visualization tools or coding languages is a plus.
• Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Responsibilities

• Translate client campaign objectives into programmatic activation strategies.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets pace and optimization.
• Develop working relationships with planning, investment, operations and analytics teams.
• Collaborate with agency teams and publishers to source, evaluate and implement high-quality inventory opportunities.
• Create and enforce workflow processes to ensure deliverables are completed on time.
• Train, support, and manage day-to-day responsibilities and work quality of junior team members.
• Conduct regular analyses to identify opportunities to improve performance across campaigns.
• Keep stakeholders updated on campaign and account performance via reporting and status meetings.

Skills

Programmatic advertising

DV360

The Trade Desk

Campaign optimization

Data analysis

Stakeholder management

Mentoring

Education

Bachelor’s Degree or equivalent

Tools

Excel

Job description

WPP is seeking a Manager, Programmatic to lead and execute programmatic media plans, owning clients’ strategy and day-to-day execution. You will mentor juniors and coordinate with planning, investment, and analytics teams to drive performance across campaigns.

Based in the US with a hybrid office model, the role emphasizes stakeholder communication, data-driven optimization, and impactful inventory deals with major DSPs.