Programmatic Strategy Manager

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Paid time off

Job summary

WPP Media is seeking a Manager, Programmatic to create and execute programmatic media plans using industry-leading platforms. You will begin to own clients’ programmatic strategy and oversee its day-to-day execution, while mentoring junior team members.

You will translate client objectives into activation strategies, manage campaigns across DV360, The Trade Desk, and other DSPs, and collaborate with planning, investment, operations and analytics teams to optimize performance.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 3+ years in programmatic, paid search, paid social, ad operations, digital analytics or digital planning.
• Familiar with programmatic platforms.
• Advanced Excel user.
• Strong communication and presentation skills.

Responsibilities

• Create and execute programmatic media plans using leading platforms.
• Own client programmatic strategy and oversee implementation.
• Oversee training and workload of junior team members.
• Collaborate with agency teams to source and implement high-quality inventory.

Skills

Programmatic advertising

DV360

The Trade Desk

Excel

Analytics

Presentation skills

Mentoring

Stakeholder management

Education

Bachelor’s degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Databases

Visualization tools

Coding languages

Job description

WPP Media is seeking a Manager, Programmatic to create and execute programmatic media plans using industry-leading platforms. You will begin to own clients’ programmatic strategy and oversee its day-to-day execution, while mentoring junior team members.

You will translate client objectives into activation strategies, manage campaigns across DV360, The Trade Desk, and other DSPs, and collaborate with planning, investment, operations and analytics teams to optimize performance.