Program Manager, Enterprise Content Strategy

Jobtailor

Illinois

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Jobtailor is seeking a senior program management professional to lead digital content strategy initiatives across multiple business units in the United States. The role focuses on defining metrics, governance, and performance reporting while driving cross-functional collaboration to execute strategic roadmaps.

The ideal candidate has proven experience managing large-scale programs, strong communication skills, and a deep understanding of CMS platforms, content operations, and content performance

Qualifications

Proven experience in program management, account management, agency operations, digital content strategy, or enterprise content operations preferred.
Experience managing large-scale, cross-functional digital programs across multiple teams or business units.
Understanding of content strategy, content operations, digital product development, governance, structured content, and digital content ecosystems.
Experience with roadmaps, operating models, intake processes, and program governance frameworks.
Demonstrated ability to drive stakeholder alignment and influence.
Experience with enterprise CMS platforms (e.g., AEM), content systems, or digital marketing technologies.
Familiarity with SEO, GEO, AI content strategy, and content performance measurement.
Strong communication and executive presentation skills.
Working knowledge of customer journeys, digital channels, content performance metrics, and personalized content experiences.
Proven track record of building cross-functional relationships and partnerships.
Experience with content ops, design system documentation, metadata and taxonomy, and content modeling, and modular content strategy is a plus.

Responsibilities

Define and refine program metrics, track performance against KPIs, and deliver executive-level reporting
Monitor and report on adoption of content standards, processes, and frameworks across business units
Manage cross-team dependencies to drive execution and ensure delivery of strategic initiatives
Establish and maintain a consistent reporting and governance cadence
Coordinate enterprise content initiatives across business units and cross-functional teams
Manage intake, prioritization, and coordination of content requests across stakeholders
Define and operationalize ways of working, including governance, processes, and cross-team collaboration to help program scale
Lead business unit, stakeholder, and dealer communications to drive alignment and transparency
Facilitate cross-functional collaboration and maintain clear, consistent communication channels
Support enablement efforts to reinforce adoption of content standards and processes
Partner with the Senior Manager, Digital Content Strategy to define and evolve program roadmaps
Align content roadmaps with broader product and enterprise priorities
Drive execution of roadmap initiatives across teams and business units
Monitor progress, identify risks, and escape issues based on defined KPIs

Skills

Program management

Cross-functional collaboration

Executive presentation skills

Stakeholder alignment

Relationship building

Content strategy

Tools

AEM

Content Management Systems

SEO Tools

GEO Tools

AI content strategy tools

Job description

Define and refine program metrics, track performance against KPIs, and deliver executive-level reporting
Monitor and report on adoption of content standards, processes, and frameworks across business units
Manage cross-team dependencies to drive execution and ensure delivery of strategic initiatives
Establish and maintain a consistent reporting and governance cadence
Coordinate enterprise content initiatives across business units and cross-functional teams
Manage intake, prioritization, and coordination of content requests across stakeholders
Define and operationalize ways of working, including governance, processes, and cross-team collaboration to help program scale
Lead business unit, stakeholder, and dealer communications to drive alignment and transparency
Facilitate cross-functional collaboration and maintain clear, consistent communication channels
Support enablement efforts to reinforce adoption of content standards and processes
Partner with the Senior Manager, Digital Content Strategy to define and evolve program roadmaps
Align content roadmaps with broader product and enterprise priorities
Drive execution of roadmap initiatives across teams and business units
Monitor progress, identify risks, and escape issues based on defined KPIs

Requirements

Proven experience in program management, account management, agency operations, digital content strategy, or enterprise content operations preferred
Experience managing large-scale, cross-functional digital programs across multiple teams or business units
Understanding of content strategy, content operations, digital product development, governance, structured content, and digital content ecosystems
Experience with roadmaps, operating models, intake processes, and program governance frameworks
Demonstrated ability to drive stakeholder alignment and influence
Experience with enterprise CMS platforms (e.g., AEM), content systems, or digital marketing technologies
Familiarity with SEO, GEO, AI content strategy, and content performance measurement
Strong communication and executive presentation skills
Working knowledge of customer journeys, digital channels, content performance metrics, and personalized content experiences.
Proven track record of building cross-functional relationships and partnerships
Experience with content ops, design system documentation, metadata and taxonomy, and content modeling, and modular content strategy is a plus.

Demonstrates expertise in program management and digital content strategy, with a strong focus on cross-functional collaboration, stakeholder alignment, and performance tracking against KPIs. Proficient in managing enterprise content initiatives and operationalizing governance frameworks to drive strategic execution.

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