Senior Manager, Digital Content Strategy

Jobtailor; Marlborough (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a senior content strategist to lead our content programs from strategy through execution, coordinating across marketing, product, and compliance teams. The role emphasizes strong analytics, stakeholder management, and creating customer-centric narratives that drive lead generation.

The ideal candidate has extensive experience in content strategy, digital marketing, and B2B web content, with a proven ability to work in matrixed, regulated environments and manage complex

Qualifications

• Extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs.
• Proven ability to lead people, processes, and cross-functional projects.
• Experience continuously improving workflows and establishing best practices.
• Experience managing complex content initiatives from strategy through execution.
• Success working across international teams and highly matrixed, regulated B2B organizations.
• Ability to navigate multiple stakeholders, priorities, and compliance requirements.
• Strong analytical skills using web analytics, performance metrics, and customer insights.
• Excellent written and verbal communication skills.
• Ability to create customer-centric narratives and simplify complex concepts.

Responsibilities

• Lead content programs from strategy through execution.
• Collaborate with cross-functional teams to ensure brand consistency and compliance.
• Analyze content performance and apply insights to improve user experience and lead generation.

Skills

Content strategy development

Digital marketing initiatives

Web analytics proficiency

B2B content management

Cross-functional project leadership

Education

Bachelor’s degree in digital marketing, communications, or related field

Tools

CMS platforms

Web analytics tools

HTML

CSS

Job description

Requirements

• Extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs
• Proven ability to lead people, processes, and cross-functional projects
• Experience continuously improving workflows and establishing best practices
• Experience managing complex content initiatives from strategy through execution
• Success working across international teams and highly matrixed, regulated B2B organizations
• Ability to navigate multiple stakeholders, priorities, and compliance requirements
• Strong analytical skills using web analytics, performance metrics, and customer insights
• Excellent written and verbal communication skills
• Ability to create customer-centric narratives and simplify complex concepts
• Bachelor’s degree in digital marketing, Communications, or a related field required
• Familiarity with CMS platforms, SEO, and basic web technologies including HTML and CSS
• Familiarity with the Agile framework for project execution

Core Competencies

Demonstrates expertise in developing and executing content strategies that align with brand identity and business goals, while ensuring compliance with legal standards. Proficient in analyzing content performance and applying data insights to enhance user experience and drive lead generation.

Highest-signal resume keywords

• Content Strategy Development
• Digital Marketing Initiatives
• Web Analytics Proficiency
• B2B Content Management
• Cross-Functional Project Leadership

ATS Optimization Keywords

Hard Skills

• Content Strategy
• Digital Marketing
• Web Analytics
• SEO Best Practices
• HTML
• CSS
• Content Governance
• Performance Metrics
• Customer Insights
• Agile Framework

Soft Skills

• Analytical Skills
• Written Communication
• Verbal Communication
• Collaboration
• Stakeholder Management

Industry Keywords

• B2B Organizations
• Brand Consistency
• Legal Compliance
• User Experience
• Lead Generation

Tools & Technologies

• CMS Platforms
• Web Analytics Tools