Associate Director, Content Capabilities – Innovation, DAM, Metadata, Content Intelligence

Jobtailor

New Jersey

On-site

USD 110,000 - 170,000

Full time

14 days+

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Job summary

Jobtailor is seeking a Senior DAM Leader in New Jersey to build and guide a team of metadata specialists and librarians. You will define governance, taxonomy standards, and lifecycle processes to maximize asset value and discoverability.

You will own DAM roadmaps, manage vendor relationships (Adobe, Veeva, SI partners), and drive AI-enabled content discovery while enabling cross-functional stakeholders across regulated environments.

Qualifications

Experience leading DAM and metadata governance in enterprise environments.
Proven ability to design taxonomy and tagging standards.
Strong knowledge of asset lifecycles and regulatory workflows.

Responsibilities

Build and lead a high-performing DAM team including librarians and metadata specialists.
Establish best-in-class cataloging, taxonomy management, and governance practices.
Own end-to-end DAM platform lifecycle from implementation to enhancement.
Serve as product owner for DAM roadmaps, backlogs, and vendor relationships.
Monitor adoption, performance, and business impact with analytics.
Define enterprise taxonomy frameworks and metadata schemas.
Lead QA for metadata completeness and tagging accuracy.
Drive content reuse strategies and AI-enabled discovery initiatives.

Skills

Digital Asset Management

Metadata Governance

Taxonomy Design

Content Lifecycle Management

Analytics Integration

KPI Definition

Stakeholder Management

Communication Skills

Training Skills

Education

B.S. in a relevant field

MS / MBA / PhD preferred

Tools

Adobe AEM Assets

Veeva Vault

Figma

Marketing Analytics Tools

Job description

Build, lead, and evolve a high-performing team of DAM librarians, metadata specialists, and information management professionals responsible for the stewardship of enterprise content assets.
Establish best-in-class practices for cataloging, indexing, taxonomy management, metadata governance, archival strategies, and knowledge organization.
Serve as the organization's thought leader in information architecture, librarianship, metadata science, and digital knowledge management, driving content discoverability, reuse, AI readiness, and enterprise content value.
Oversee migrations/bulk uploads and ongoing asset health, asset lifecycle management including ingestion, curation, archival, de-duplication, metadata completeness, and quality controls.
Ensure proper rights and usage metadata is captured and enforced across all assets
Own the end-to-end lifecycle of DAM platform, from initial implementation and configuration through ongoing support and enhancement
Serve as business product owner for DAM, managing roadmaps, backlogs, releases, and vendor relationships (e.g. Adobe, Veeva, system integrators)
Monitor DAM adoption, performance, usage analytics, and business impact metrics to continuously improve platform value and user engagement.
Define and govern enterprise taxonomy frameworks, including controlled vocabularies aligned to channels, audiences, claims, and customer journeys
Ensure consistent metadata capture at asset and component levels to support discoverability, reuse, and compliance
Lead metadata QA processes, completeness standards, and governance workflows to ensure tagging accuracy and integrity
Partner with content creation, operations, and agency teams to embed taxonomy standards within asset development and submission processes
Define and execute enterprise content reuse strategy across brands, channels, and markets
Establish reuse KPIs (e.g., reuse rate, duplicate asset reduction, time-to-find) and monitor performance
Establish metadata schemas and tagging standards across DAM and connected platforms to support discoverability, reuse interoperability, and compliance.
Lead the evolution of metadata and taxonomy capabilities to support AI-powered search, content recommendation, generative AI.
Drive innovation initiatives that enhance content discoverability, automation, and operational efficiency.

Requirements

B.S. required; MS/MBA/PhD preferred.
5+ years of experience in content operations, DAM, marketing operations, or digital asset governance
Deep working knowledge in DAM platforms (e.g., Adobe AEM Assets, Veeva Vault) and asset lifecycle management
Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards
Strong understanding of content creation, approval, and distribution workflows in regulated environments
Experience enabling content measurement through metadata, tagging, and analytics integration
Experience with: Content technologies (Adobe, Veeva, Figma, etc.) & Marketing analytics, content performance measurement, and data-driven decision-making
Ability to connect content structure (taxonomy/metadata) to business outcomes (performance, cost, speed)
Analytical mindset with ability to define KPIs and translate data into actionable insights
Familiarity with omnichannel marketing ecosystems and content activation
Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry.
Exceptional stakeholder management skills with demonstrated success influencing senior leaders and cross-functional teams in a large, matrixed organization.
Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations.
Excellent communication and training skills required.

Core Competencies

Demonstrates expertise in Digital Asset Management (DAM), metadata governance, and content lifecycle management, with a strong focus on taxonomy design and analytics integration to drive content discoverability and operational efficiency.

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