Senior Digital Content Manager

Jobtailor; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Jobtailor is seeking a senior leader to own and advance the firm’s global digital content strategy, operating model, and multiyear roadmap. You will translate priorities into actionable content plans across websites, campaigns, blogs, and emerging platforms.

In this role, you’ll govern editorial standards, lead cross‑functional teams, and partner with UX, design, analytics, and marketing to drive SEO, AI‑assisted discovery, and conversion.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Minimum 9 years of progressively responsible experience in digital content, digital marketing, or digital production.
• Minimum 3 years of experience leading employees, major programs, or cross-functional initiatives.
• Experience supporting complex, global organizations and culturally diverse stakeholders.
• Legal industry experience is a plus.
• Proven success establishing enterprise content strategies, governance models, and scalable operating processes.
• Strong ability to influence senior stakeholders and drive consensus.

Responsibilities

• Own the firm’s global digital content strategy, operating model, and multiyear roadmap.
• Translate priorities into actionable content plans across websites, campaigns, and blogs.
• Lead content strategy for websites, campaigns, resource centers, and emerging platforms.
• Establish content governance, editorial standards, quality controls, and decision rights.
• Lead global localization and region‑specific adaptation.
• Direct content architecture, taxonomy, metadata, tagging, and linking standards.
• Oversee SEO, AI-assisted discovery, keyword, and metadata optimization strategies.
• Partner with UX, design, development, analytics, marketing, and PR teams.
• Shape wireframes, content models, and user journeys.
• Monitor discoverability opportunities and optimize conversion.
• Manage budgets, vendors, contracts, and resource planning.
• Lead, coach, and develop the Content team and external resources.
• Present findings to senior stakeholders and leadership teams.
• Ensure accessibility and WCAG compliance in content workflows.

Skills

Content strategy

Team leadership

Editorial governance

Cross-functional collaboration

Executive presentation

Change leadership

Strategic planning

Education

Bachelor's degree or equivalent

Tools

Sitecore

GA4

Google Search Console

Semrush

Siteimprove

Jira

Figma

Job description

• Own the firm’s global digital content strategy, operating model, and multiyear roadmap


• Translate business, brand, practice, industry, recruiting, and reputation priorities into actionable content plans


• Lead content strategy for websites, campaigns, resource centers, blogs, landing pages, and emerging digital platforms


• Generate original content ideas, editorial series, and creative approaches


• Own global content governance, editorial standards, quality controls, and decision rights


• Establish processes for content intake, approval, publishing, maintenance, archival, and retirement


• Direct content architecture, taxonomy, metadata, tagging, templates, and internal-linking standards


• Lead global localization and regional adaptation


• Establish responsible standards for generative AI and emerging tools in content workflows


• Lead SEO, content authority, AI-discovery, search-intent, keyword, structured content, and metadata optimization strategies


• Monitor search and AI-assisted discovery visibility and identify discoverability opportunities


• Lead conversion optimization, testing, and experimentation


• Partner with technical teams on search performance, structured data, accessibility, and platform improvements


• Lead content strategy for redesigns, migrations, platform enhancements, launches, and major digital initiatives


• Partner with UX, design, development, analytics, marketing, brand, communications, and public relations teams


• Shape wireframes, content models, page structures, and user journeys


• Translate complex legal and business topics into clear, compelling, accessible digital experiences


• Manage priorities, dependencies, risks, and deadlines across global cross-functional projects


• Establish content performance frameworks, benchmarks, targets, dashboards, and recurring reporting


• Present findings and recommendations to senior stakeholders and leadership teams


• Lead, manage, coach, and develop the Digital Content/Web Content team and external resources


• Set team goals, priorities, performance expectations, and development plans


• Support recruitment, onboarding, retention, succession planning, and capability development


• Allocate work and resources while balancing capacity, quality, urgency, and development


• Lead through influence across global teams and stakeholders


• Develop and manage assigned content budgets


• Recommend staffing, technology, agency, and investment priorities


• Define agency and vendor scopes, deliverables, service expectations, and evaluation criteria


• Support procurement, contract, and resource-planning activities

Requirements

• Bachelor’s degree or equivalent combination of education and experience


• Minimum of 9 years of progressively responsible experience in digital content, digital marketing, or digital production


• Minimum of 3 years of experience leading employees, major programs, or cross-functional initiatives


• Experience supporting complex, global organizations and culturally diverse stakeholders


• Professional services, regulated, knowledge-based, or partnership-environment experience strongly preferred


• Legal industry experience is a plus


• Demonstrated success establishing enterprise content strategies, governance models, and scalable operating processes


• Proven success advising, influencing, and building consensus with senior stakeholders


• Experience managing, coaching, and developing employees and external resources


• Strong business judgment and ability to balance audience, brand, reputational, operational, and commercial considerations


• Ability to translate broad objectives into clear priorities, roadmaps, and measurable plans


• Strong executive presentation, facilitation, negotiation, and change-leadership capabilities


• Sound decision-making in ambiguous, complex situations with competing priorities


• Exceptional writing, editing, proofreading, content strategy, and digital storytelling skills


• Advanced knowledge of SEO, content optimization, AI-assisted discovery, and conversion principles


• Experience with enterprise content management systems, preferably Sitecore


• Experience with GA4, Google Search Console, Semrush, Siteimprove, Jira, and Figma


• Working knowledge of WCAG, digital accessibility, structured content, taxonomy, metadata, and analytics


• Familiarity with Sprout Social, LinkedIn, YouTube, Instagram, WeChat, and emerging platforms


• Experience applying generative AI and automation responsibly within content workflows


• Experience managing budgets, vendors, agencies, contracts, and resource allocation


• Excellent written and verbal communication skills


• Commitment to exceptional client service, confidentiality, inclusion, and professional standards


• Flexibility to work overtime and outside regular business hours when required

Core Competencies

Demonstrates expertise in developing and executing global digital content strategies, including SEO, content optimization, and governance models. Proven ability to lead cross-functional teams, manage complex projects, and translate business objectives into actionable content plans.

Highest-signal resume keywords

• Digital Content Strategy


• SEO Optimization


• Content Governance


• Team Leadership


• Enterprise Content Management

ATS Optimization Keywords

Hard Skills

• Content Strategy


• Digital Marketing


• Content Optimization


• Editorial Standards


• Conversion Optimization


• Content Architecture


• Generative AI


• Analytics


• Digital Storytelling


• Content Performance Frameworks

Soft Skills

• Executive Presentation


• Negotiation


• Change Leadership


• Influencing


• Coaching

Industry Keywords

• Professional Services


• Legal Industry


• Digital Accessibility


• Culturally Diverse Stakeholders


• Knowledge-Based Environment

Tools & Technologies

• Sitecore


• GA4


• Google Search Console


• Semrush


• Siteimprove


• Jira


• Figma


• Sprout Social


• LinkedIn


• YouTube