Global Integrated Campaign Program Manager

Jobtailor; Idaho; On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a senior Content Marketing professional to evaluate and optimize content across campaigns and regions. You will leverage performance data to expand successful assets and retire underperforming ones, while identifying gaps along the buyer journey and recommending investments.

You will extend content life via repurposing and create fresh angles for multi-channel distribution. The role requires 8+ years in content and nurture marketing, strong analytics capabilities, and

Qualifications

• Bachelor's degree in business, marketing, communications or a related field.
• 8+ years of experience in content and nurture marketing.
• Strong analytical skills; use data to guide decisions.
• Hands-on experience with analytics tools and content/reporting dashboards.
• Track record of turning aging content into stronger assets.
• Strong written and verbal communication.

Responsibilities

• Evaluate existing content across campaigns, channels, and regions to identify overlaps, gaps, and opportunities for synergy.
• Use performance data to determine what should be expanded or retired and repositioned.
• Identify content gaps against the buyer journey and recommend where new investment is needed.
• Develop strategies to extend the life of existing content through repurposing and updates.
• Generate new, engaging ways to present existing content across formats and channels.
• Collaborate with content, creative, demand gen, product marketing, and regional marketing teams for accuracy and alignment.
• Partner with marketing operations to track performance against KPIs and use data to sharpen content.

Skills

Analytics & data-driven

Content strategy

Cross-functional collaboration

Written communication

Organizational skills

Interpersonal skills

Education

Bachelors in Business

Bachelors in Marketing

Bachelors in Communications

Tools

Analytics dashboards tools

Job description

• Evaluate our existing content across campaigns, channels, and regions to identify overlaps, gaps, and opportunities for synergy
• Use performance data to determine what's working and should be expanded or amplified, and what's underperforming and needs to be reworked, repositioned, or retired
• Identify content gaps against the buyer journey and key personas, and recommend where new investment is needed
• Develop strategies to extend the life of existing content: repurposing, reformatting, and updating it for new channels, audiences, and moments
• Generate new, more engaging ways to present existing content, from format changes to fresh angles and distribution approaches
• Partner with content, creative, demand gen, product marketing, and regional marketing teams to ensure accuracy and alignment
• Partner with marketing operations to track performance against KPIs and use data to continuously sharpen our content

Requirements

• Bachelor's degree in business, marketing, communications, or a related field
• 8+ years of experience in content and nurture marketing
• Strong analytical skills, with experience using data to guide content and channel decisions
• Hands-on experience with analytics tools and content/reporting dashboards
• A track record of turning underperforming or aging content into stronger-performing assets
• Strong written and verbal communication skills
• A highly organized, detail-oriented approach to managing multiple priorities at once
• Strong interpersonal skills and comfort working cross-functionally and across time zones

Core Competencies

Expertise in content and nurture marketing with a strong focus on data-driven decision-making, performance analysis, and cross-functional collaboration. Proven ability to enhance content effectiveness through strategic repurposing and alignment with buyer journeys.

Highest-signal resume keywords

• Content Marketing
• Data Analysis
• Performance Tracking
• Cross-Functional Collaboration
• Content Strategy Development

ATS Optimization Keywords

Hard Skills

• Content Evaluation
• Performance Data Analysis
• Content Repurposing
• Content Management
• Analytics Tools
• Reporting Dashboards
• Buyer Journey Mapping
• KPI Tracking
• Content Optimization
• Campaign Strategy

Soft Skills

• Strong Written Communication
• Strong Verbal Communication
• Detail-Oriented
• Organizational Skills
• Interpersonal Skills

Certifications & Qualifications

• Bachelor's Degree in Business
• Bachelor's Degree in Marketing
• Bachelor's Degree in Communications

Industry Keywords

• Content Marketing
• Nurture Marketing
• Performance Metrics
• Marketing Operations
• Cross-Channel Marketing