Program Manager, Digital Engagement & AI Campaigns

Franklin Templeton; New York (NY); Hybrid; USD 105,000 - 136,000; Full time

Benefits offered by this job

Paid Time Off

Health Coverage

401(k) with generous match

Employee Stock Investment Plan (ESIP)

Job summary

Franklin Templeton seeks a Program Manager, Digital Audience Engagement to advance innovation and digital assets initiatives. The role collaborates across strategy, product, sales, and investment teams in a lean environment within the FIRST team.

You will manage audience engagement programs, content creation, and channel management while partnering with internal teams and external vendors. A hybrid role with global impact and growth opportunities awaits.

Qualifications

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3–5 years of digital engagement or agency experience.
• Experience managing digital engagement activities across multiple functions.
• Experience deploying cross-channel engagement programs.
• Experience with digital, mobile, social, earned, and emerging channels.
• Strong writing and digital content creation skills.
• Proficiency with emerging AI tools.
• Proficiency with Microsoft Office applications.
• Experience in regulated industries preferred.
• Start-up experience welcomed.

Responsibilities

• Audience communication and digital engagement programs
• Creative content, storytelling and campaign development
• Project planning and timelines
• Agency and 3rd party vendor relations
• Owned channel management, including web/micro sites, social media
• Support for executive social media and PR/media relations
• New channel/platform research and analysis
• Programs that leverage AI to automate, streamline and improve deliverables across the emerging solutions content team
• Other operational tasks, including compliance submissions, program performance metrics and analytics

Skills

Strong writing

Digital content creation

AI tools

Digital channels

Cross-channel programs

Digital engagement management

Education

Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field

Job description

Franklin Templeton seeks a Program Manager, Digital Audience Engagement to advance innovation and digital assets initiatives. The role collaborates across strategy, product, sales, and investment teams in a lean environment within the FIRST team.

You will manage audience engagement programs, content creation, and channel management while partnering with internal teams and external vendors. A hybrid role with global impact and growth opportunities awaits.