Program Manager, Digital Engagement & AI Campaigns

Franklin Templeton; Boston (MA); Hybrid; USD 105,000 - 136,000; Full time

Benefits offered by this job

PTO & holidays

Health coverage

401(k) with company match

ESIP

LEAP Education Assistance

Employee stock plan

Job summary

Franklin Templeton in Boston is seeking a Program Manager, Digital Audience Engagement to support initiatives that promote Franklin Templeton’s innovation and digital assets programs across B2B, B2B2C, and Direct-to-Wallet audiences.

You will collaborate with strategy, product, sales, and finance in a lean, start-up-like environment to create engaging content, manage campaigns, and analyze performance across web, social media, and other channels.

Qualifications

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3-5 years of digital engagement or agency experience.
• Experience deploying cross-channel engagement programs.
• Experience with digital, mobile, social, earned, and emerging channels.
• Strong writing and digital content creation skills.
• Proficiency with emerging AI tools.
• Experience in regulated industries preferred.

Responsibilities

• Support digital engagement campaigns across B2B, B2B2C, and D2C audiences.
• Create and manage content, storytelling and campaign development.
• Plan projects with timelines and coordinate with vendors.
• Oversee FIRST website and social media publishing and community management.
• Ensure compliance submissions and track approvals globally.
• Analyze data to measure effectiveness and optimize resources.
• Track budgets and vendor invoices.

Skills

Digital engagement

Content creation

Campaign development

Cross-channel

Writer

AI tools

Education

Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field

Job description

Franklin Templeton in Boston is seeking a Program Manager, Digital Audience Engagement to support initiatives that promote Franklin Templeton’s innovation and digital assets programs across B2B, B2B2C, and Direct-to-Wallet audiences.

You will collaborate with strategy, product, sales, and finance in a lean, start-up-like environment to create engaging content, manage campaigns, and analyze performance across web, social media, and other channels.