Program Manager, Digital Audience Engagement & AI Campaigns

Franklin Templeton; Short Hills (NJ); Hybrid; USD 105,000 - 136,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Employee stock investing plan (ESIP)

Paid time off

LEAP education assistance

Job summary

Franklin Templeton seeks a Program Manager, Digital Audience Engagement for the FIRST team to drive engagement across B2B, B2B2C, and Direct to Wallet audiences. You will collaborate with strategy, product, sales, and investment teams in a lean, start-up-like environment.

The role covers content creation, campaign development, analytics, and cross-channel programs, with a focus on AI-enabled solutions and regulatory compliance. Hybrid work options available.

Qualifications

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3–5 years of digital engagement or agency experience.
• Experience deploying cross-channel engagement programs.
• Proficiency with emerging AI tools and MS Office.

Responsibilities

• Support cross-channel digital engagement campaigns across key audiences globally.
• Create and manage creative content, storytelling and campaign development.
• Oversee website and social media publishing, including data analytics and reporting.
• Coordinate with vendors and internal teams to deliver innovative experiences.

Skills

Digital engagement

Content creation

Strong writing

AI tools proficiency

Project management

Education

Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field

Tools

Microsoft Office

AI tools

Job description

Franklin Templeton seeks a Program Manager, Digital Audience Engagement for the FIRST team to drive engagement across B2B, B2B2C, and Direct to Wallet audiences. You will collaborate with strategy, product, sales, and investment teams in a lean, start-up-like environment.

The role covers content creation, campaign development, analytics, and cross-channel programs, with a focus on AI-enabled solutions and regulatory compliance. Hybrid work options available.