Product Strategy & Go-To-Market Lead (Associate PM)

Zeiss Group; Gloucester Township (NJ); On-site; USD 72,000 - 90,000; Full time

Benefits offered by this job

Medical

Vision

Dental

401k Matching

Employee Assistance Programs

Vacation and sick pay

Job summary

ZEISS in the United States is seeking an Associate Product Manager to guide product strategy and lifecycle for assigned portfolios, including go-to-market planning and revenue growth. You will work with Marketing, Sales, and IT to align launches, pricing, and collateral across labs and channels.

The role requires 2+ years in product management within consumer/healthcare sectors, strong communication, and travel readiness to support US and international initiatives.

Qualifications

• Bachelor's degree in a relevant field or 5+ years of product management experience.
• 2+ years of product management and category-building experience in Consumer or Healthcare-related industries.
• 2+ years of go-to-market marketing experience in Consumer or Healthcare-related industries.
• 2+ years of optical industry experience preferred.
• 2+ years of experience working in regulated environments.
• Excellent communication (verbal and written) and presentation skills.
• Proven ability to build and maintain relationships.
• Ability to travel within the United States and Internationally.
• Experience working in a multi-national brand company.
• Proven track record in project management, including managing contributions of remote teams.
• Experience with B2B and B2C activities.
• Experience in planning and budgeting process, including financial business cases.

Responsibilities

• Gather and analyze market information and identify market opportunities.
• Introduce new products and forecast associated revenue.
• Oversee day-to-day product management activities and define measures.
• Monitor the sales and turnover development of the assigned product segments.
• Manage product discontinuation roadmap.
• Develop positioning messaging.
• Oversee pricing strategy based on market demand and competitive environment.
• Interface with the Global product team.
• Oversee collateral and materials production.
• Develop financial business cases for new products including corporate approvals.
• Provide project leadership for cross-functional initiatives.
• Develop and execute annual product promotional calendar with Marketing, Sales, IT.
• Complete documentation and approvals from leadership.
• Collaborate with marketing and sales to generate campaign ideas.
• Prepare presentations and content for collateral and campaigns.
• Support Sales with training materials delivery.
• Create promotional collateral for campaigns.
• Maintain relationships with field Sales Representatives and stakeholders.
• Demonstrate interest in science/technology to understand product features.
• Conduct post-promotion ROI analysis.
• Deliver presentations to mid-large audiences.
• Follow safety standards and report concerns to leadership.

Skills

Communication skills

Presentation skills

Travel availability

Relationship building

Cross-functional collaboration

Education

Bachelor's degree

Tools

Microsoft Office

Teams

MIRO

Zoom

Salesforce

Job description

ZEISS in the United States is seeking an Associate Product Manager to guide product strategy and lifecycle for assigned portfolios, including go-to-market planning and revenue growth. You will work with Marketing, Sales, and IT to align launches, pricing, and collateral across labs and channels.

The role requires 2+ years in product management within consumer/healthcare sectors, strong communication, and travel readiness to support US and international initiatives.