Associate Product Manager

Zeiss Group in; Gloucester Township (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

ZEISS is seeking an Associate Product Manager to guide product direction through the lifecycle. You will define a 12–18‑month strategy, set up profitable new products, and manage current year plans while partnering with marketing, sales, and IT teams.

You will also own the Go-to-Market strategy and drive cross-functional initiatives. The role requires strong product management experience, ability to analyze markets, and collaboration with global teams to deliver compelling collateral and

Qualifications

• Bachelor’s degree required or 5+ years of relevant product management experience in Consumer or Healthcare-related industries.
• 5+ years of relevant product management experience in Consumer or Healthcare-related industries required
• 2+ years of product management and category-building experience in Consumer or Healthcare-related industries required
• 2+ years of go-to-market marketing experience in Consumer or Healthcare-related industries preferred

Responsibilities

• Gather and analyze market information and identify market opportunities
• Introduce new products and forecast associated revenue
• Oversee day-to-day product management activities
• Define necessary associated measures for product developments and launches
• Monitor the sales and turnover development of the assigned product segments
• Manage product discontinuation roadmap
• Develop positioning messaging
• Interface with the Global product team
• Oversee and contribute to production of technical collateral and materials
• Develop financial business cases for all new products including corporate approvals
• Provide project leadership for cross-functional initiatives
• Develop and execute annual product promotional calendar with Marketing, Sales, and IT teams
• Create compelling PowerPoint presentations and business cases
• Generate copy and content for collateral and campaigns
• Support Sales with training materials and campaigns
• Develop promotional collateral for targeted prospects
• Maintain relationships with field Sales Representatives and stakeholders
• Demonstrate interest in science/technology to understand product features
• Report post-promotion ROI analyses

Education

Bachelor’s degree in relevant field

Tools

Microsoft Office

TEAMS

MIRO

ZOOM

Salesforce

Job description

Job Description How many companies can say they’ve been in business for over 177 years? Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast‑paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What's the role? The Associate Product Manager has oversight and responsibility to implement the strategic plan and guide the product direction throughout the product lifecycle for their assigned product portfolio with the U.S. Defines and implements a 12–18-month product strategy that provides long‑term profitable revenue growth; successful definition and set up of new products that meet the needs of the target customer, labs, and channel partners in a timely/profitable manner; manage the current year operational plans; partner with other functions to achieve desired results. In addition, the Associate, Product Manager holds overall responsibility for the Go-to-Market strategy and implementation of designated products.

Key Responsibilities

• Gather and analyze market information and identify market opportunities
• Introduce new products and forecast associated revenue
• Oversee day‑to‑day product management activities
• Define necessary associated measures (initiation of product developments, planning the support of product launches, go‑to‑market measures)
• Monitor the sales and turnover development of the assigned product segments
• Manage product discontinuation roadmap
• Develop positioning messaging
• Business/category needs assessment and recommended solutions
• Oversee pricing strategy based on market demand and competitive environment
• Interface with the Global product team
• Oversee and contribute to the production of technical B2B and B2C collateral and materials
• Develop financial business cases for all new products including corporate approvals
• Provide project Leadership for cross‑functional initiatives
• Develop and execute annual product promotional calendar, working closely with the Marketing, Sales, and IT teams
• Complete all relevant documentation and get approvals from direct manager and any required leadership team members
• Documentation includes but is not limited to: the Program Data Sheet, Creative Briefs, messaging documents, sell‑in/training presentations, and customer‑facing materials
• Collaborate with marketing and sales to generate ideas for campaigns
• Experience working with Microsoft suite of products and other mainstream productivity apps (TEAMS, MIRO, ZOOM, SalesForce,…)
• Create compelling and clear PowerPoint presentations and business cases
• Generate copy and content for collateral and campaigns
• Support the Sales Organization in the preparation of Program and Promotional training materials, including format, content, and delivery
• Develop promotional collateral to market promotions to targeted prospects, utilizing appropriate online and offline vehicles
• Effectively maintain good working relationships with a network field Sales Representatives and key stakeholders
• Some “interest in science/technology” in order to demonstrate a deep understanding of how products are made and what features distinguish them
• Conduct and report post‑promotion analysis including ROI metrics
• Effective at delivering presentations to mid‑large audiences
• Follows safety standards and reports any safety concerns to leadership
• Experience with BTB and BTC activities
• Experience in planning and budgeting process, including financial business cases
• Experience working in a multi‑national brand company
• Proven track record in project management, including managing contributions of remote teams

Qualifications

• Bachelor’s degree in relevant field
• In lieu of a degree, 5+ years of relevant product management experience in Consumer or Healthcare‑related industries required
• 2+ years of product management and category‑building experience in Consumer or Healthcare‑related industries required
• 2+ years of experience as Product Manager in Consumer or Healthcare‑related industries preferred
• 2+ years of go‑to‑market marketing experience in Consumer or Healthcare‑related industries preferred