Product & Solutions Marketing Manager — Integrated GTM

Vizient, Inc.; Chicago (IL); On-site; USD 60,000 - 101,000; Full time

Job summary

Vizient, Inc. is seeking a results-driven marketer to drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing teams to connect buyer needs with compelling value propositions.

You will help ensure offerings are effectively positioned and supported with the tools, messaging, and insights needed to achieve business objectives across diverse healthcare clients.

Qualifications

• Relevant degree preferred.
• 2+ years of relevant experience required.
• Knowledge of product marketing, market research, and go-to-market strategy development.
• Experience developing product positioning, messaging, and sales enablement materials preferred.
• Strong analytical skills with the ability to interpret market, customer, and performance data.
• Excellent written, verbal, and presentation communication skills.
• Ability to collaborate effectively across product, sales, marketing, and client-facing teams.
• Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred.
• Strong project management and organizational skills with attention to detail.

Responsibilities

• Conduct market research, competitive analysis, and client insight to identify opportunities.
• Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
• Develop product launch plans aligned with marketing strategies and business objectives.
• Coordinate cross-functional activities to support go-to-market execution.
• Assist in evaluating pricing and packaging strategies based on market conditions.
• Create and maintain product collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
• Partner with sales enablement to develop training materials, onboarding resources, and field readiness programs.
• Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
• Track and analyze KPIs, including engagement, pipeline contribution, win/loss trends, and content utilization.

Skills

Market research

Product marketing

GTM strategy

Pricing strategies

AI tools

Cross-functional

Analytics

Education

Relevant degree

Tools

Marketing platforms

AI-enabled productivity tools

Job description

Vizient, Inc. is seeking a results-driven marketer to drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing teams to connect buyer needs with compelling value propositions.

You will help ensure offerings are effectively positioned and supported with the tools, messaging, and insights needed to achieve business objectives across diverse healthcare clients.