Product & Solutions Marketing Manager: GTM & Messaging

Vizient, Inc.; Irving (TX); On-site; USD 60,000 - 101,000; Full time

Benefits offered by this job

Incentive eligible

Benefits plan

Job summary

Vizient, Inc. is seeking a product marketing professional to drive market intelligence, positioning, and go-to-market strategies that support growth, client engagement, and retention.

You will partner with product, sales, and marketing teams to translate buyer needs into compelling value propositions and market-ready offerings. You will help ensure accurate market messaging, develop launches, and create collateral and enablement resources that enable field teams to win deals while leveraging

Qualifications

• Relevant degree preferred.
• 2+ years of relevant experience required.
• Knowledge of product marketing, market research and go-to-market strategy development.
• Experience developing product positioning, messaging, and sales enablement materials preferred.
• Strong analytical skills with the ability to interpret market, customer, and performance data.
• Excellent written, verbal, and presentation communication skills.
• Ability to collaborate effectively across product, sales, marketing, and client-facing teams.
• Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred.

Responsibilities

• Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
• Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data.
• Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
• Develop product launch plans that align with marketing strategies and business objectives.
• Coordinate cross-functional activities that support go-to-market execution and product adoption.
• Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning.
• Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
• Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs.
• Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
• Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization.

Skills

Product marketing knowledge

Market research

Go-to-market strategy

Positioning & messaging

Sales enablement

Analytical skills

Cross-functional collaboration

Communication skills

Education

Relevant degree preferred

Tools

Marketing technology

Analytics platforms

AI-enabled productivity tools

Job description

Vizient, Inc. is seeking a product marketing professional to drive market intelligence, positioning, and go-to-market strategies that support growth, client engagement, and retention.

You will partner with product, sales, and marketing teams to translate buyer needs into compelling value propositions and market-ready offerings. You will help ensure accurate market messaging, develop launches, and create collateral and enablement resources that enable field teams to win deals while leveraging