Product Marketing Manager — GTM & Integrated Campaigns

Vizient; Chicago (IL); Presencial; USD 60 000 - 101 000; Tempo integral

Resumo da oferta

Vizient is seeking an experienced Product Marketing professional to drive market intelligence, product positioning, and go-to-market strategies that fuel growth and client engagement.

You will partner with product, sales, and marketing to tailor value propositions, develop training materials, and refine pricing strategies. Join a collaborative team shaping market-ready messaging and collateral across channels.

Qualificações

• Relevant degree preferred.
• 2+ years of relevant experience required.
• Knowledge of product marketing, market research, and go-to-market strategy development.
• Experience developing product positioning, messaging, and sales enablement materials preferred.
• Strong analytical skills with the ability to interpret market, customer, and performance data.

Responsabilidades

• Drive market intelligence, product positioning, and go-to-market initiatives to support growth, retention, and client engagement.
• Collaborate with product, sales, and marketing to understand buyer needs and create compelling value propositions.
• Develop positioning frameworks and messaging that communicate product value.
• Create product launch plans aligned with marketing strategies and business objectives.
• Coordinate cross-functional activities to support go-to-market execution and product adoption.
• Evaluate pricing and packaging strategies based on market conditions and competitive positioning.
• Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, including AI-enabled solutions.
• Partner with sales enablement to develop training materials and field readiness programs.
• Gather feedback from clients and sales to inform product strategy and marketing optimization.
• Track KPIs like engagement, pipeline contribution, win/loss, and content utilization.

Conhecimentos

Product marketing

Market research

GTM strategy

Positioning & messaging

Sales enablement

AI-enabled tools

Pricing & packaging

Cross-functional teamwork

Analytics

Project management

Formação académica

Bachelor's degree

Ferramentas

Marketing analytics platforms

AI-enabled productivity tools

Descrição da oferta de emprego

Vizient is seeking an experienced Product Marketing professional to drive market intelligence, product positioning, and go-to-market strategies that fuel growth and client engagement.

You will partner with product, sales, and marketing to tailor value propositions, develop training materials, and refine pricing strategies. Join a collaborative team shaping market-ready messaging and collateral across channels.