Product Marketing Manager: GTM, Positioning & Enablement

Vizient, Inc.; Centennial (CO); On-site; USD 60,000 - 101,000; Full time

Job summary

Vizient, Inc. is seeking a Product Marketing professional to drive market intelligence, product positioning, and go-to-market initiatives that fuel growth, retention, and client engagement.

You will partner with product, sales, and marketing to understand buyer needs, craft compelling value propositions, and connect product capabilities to client outcomes. The role emphasizes collaboration and data-driven decision-making in a fast-paced environment.

Qualifications

• Relevant degree preferred.
• 2+ years of relevant experience required.
• Knowledge of product marketing, market research, and go-to-market strategy development.
• Experience developing product positioning, messaging, and sales enablement materials preferred.
• Strong analytical skills with ability to interpret market, customer, and performance data.
• Excellent written, verbal, and presentation communication skills.
• Ability to collaborate across product, sales, marketing, and client-facing teams.
• Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred.

Responsibilities

• Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
• Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data.
• Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
• Develop product launch plans that align with marketing strategies and business objectives.
• Coordinate cross-functional activities that support go-to-market execution and product adoption.
• Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning.
• Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
• Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs.
• Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
• Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization.

Skills

Market research

Product marketing

Go-to-market

Analytics

Cross-functional teamwork

Education

Relevant degree

Tools

Marketing technology

Analytics platforms

AI tools

Job description

Vizient, Inc. is seeking a Product Marketing professional to drive market intelligence, product positioning, and go-to-market initiatives that fuel growth, retention, and client engagement.

You will partner with product, sales, and marketing to understand buyer needs, craft compelling value propositions, and connect product capabilities to client outcomes. The role emphasizes collaboration and data-driven decision-making in a fast-paced environment.