Go-to-Market Product Marketing Lead

Vizient; Irving (TX); Sur place; USD 60 000 - 101 000; Plein temps

Résumé du poste

Vizient is seeking a product marketing professional to drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing to understand buyer needs and develop compelling value propositions.

You will help ensure offerings are positioned in the market and supported with the tools, messaging, and insights needed to achieve business objectives, including creating collateral and

Qualifications

• 2+ years of relevant experience required.
• Knowledge of product marketing, market research, and go-to-market strategy development.
• Experience developing product positioning, messaging, and sales enablement materials preferred.
• Strong analytical, written, verbal, and presentation communication skills.
• Ability to collaborate across product, sales, marketing, and client-facing teams.
• Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred.
• Strong project management and organizational skills with attention to detail.

Responsabilités

• Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
• Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data.
• Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
• Develop product launch plans that align with marketing strategies and business objectives.
• Coordinate cross-functional activities that support go-to-market execution and product adoption.
• Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning.
• Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
• Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs.
• Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
• Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization.

Connaissances

Market research

Go-to-market

Product marketing

Analytical skills

Communication skills

Formation

Relevant degree

Outils

Marketing technologies

Analytics platforms

AI-enabled tools

Description du poste

Vizient is seeking a product marketing professional to drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing to understand buyer needs and develop compelling value propositions.

You will help ensure offerings are positioned in the market and supported with the tools, messaging, and insights needed to achieve business objectives, including creating collateral and