Growth-Driven Product Marketing Lead

Vizient; Centennial (CO); On-site; USD 60,000 - 101,000; Full time

Job summary

Vizient is seeking a product marketing professional to drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing to understand buyer needs, develop compelling value propositions, and connect product capabilities to client outcomes.

You will help ensure offerings are effectively positioned in the market and supported with the tools, messaging, and insights needed to

Qualifications

• Relevant degree preferred.
• 2 or more years of relevant experience required.
• Knowledge of product marketing, market research, and go-to-market strategy development.
• Experience developing product positioning, messaging, and sales enablement materials preferred.
• Strong analytical skills with the ability to interpret market, customer, and performance data.

Responsibilities

• Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
• Support development of ideal customer profiles, personas, and buying groups using segmentation data.
• Collaborate with product management to develop positioning frameworks and messaging that communicate value.
• Develop product launch plans aligned with marketing strategies and business objectives.
• Coordinate cross-functional activities to support go-to-market execution and product adoption.
• Assist in evaluating pricing and packaging strategies based on market conditions and competition.
• Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards; leverage AI where appropriate.
• Partner with sales enablement to develop training materials, onboarding resources, and field readiness programs.
• Gather and synthesize feedback from clients, sales teams, and market sources to inform strategy.
• Track and analyze KPIs, including engagement, pipeline contribution, win/loss trends, and content utilization.

Skills

Product marketing

Market research

Go-to-market strategy

Education

Relevant degree

Job description

Vizient is seeking a product marketing professional to drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing to understand buyer needs, develop compelling value propositions, and connect product capabilities to client outcomes.

You will help ensure offerings are effectively positioned in the market and supported with the tools, messaging, and insights needed to