Senior Product Marketing Manager, Healthcare Solutions

Vizient, Inc.; Centennial (CO); On-site; USD 89,000 - 156,000; Full time

Job summary

Vizient, Inc. seeks a seasoned marketing professional to develop and execute go-to-market strategies for our healthcare and life sciences solutions.

You will translate Vizient's capabilities into differentiated offerings and collaborate across sales, delivery, and marketing to drive pipeline growth and client value. You will lead launches, create positioning frameworks, buyer personas, and proof points, and partner with cross-functional teams to deliver market-ready offerings and measurable

Qualifications

• Relevant degree in Marketing or related field preferred.
• MBA or advanced degree preferred.
• 5+ years of relevant experience required.
• Experience in B2B solutions marketing for professional services, consulting, advisory or data analytics.
• Packaging and positioning of complex capabilities into differentiated offerings.
• Experience delivering go-to-market strategies that drive measurable results.
• Strong analytical, strategic thinking, storytelling, and communication skills.

Responsibilities

• Develop and execute go-to-market strategies for Vizient's solutions and services.
• Partner with cross-functional leaders to define market-ready offerings and value propositions.
• Lead offering launches and commercialization initiatives with cross-functional alignment.
• Create positioning frameworks, buyer personas, messaging, and proof points.
• Develop portfolio architecture that communicates how Vizient addresses healthcare and life sciences needs.
• Conduct market research, competitive analysis, and client insight activities.
• Collaborate with sales enablement and marketing to develop training, proposals, and campaigns.
• Partner with delivery and account management to identify outcomes and develop case studies.
• Coordinate stakeholders and translate strategic objectives into actionable commercialization plans.
• Analyze commercialization metrics, pipeline performance, and client feedback to improve positioning.

Skills

Go-to-market

Market research

Storytelling

Strategic thinking

Collaboration

Analytical skills

Education

MBA or advanced degree

Marketing or Business degree

Job description

Vizient, Inc. seeks a seasoned marketing professional to develop and execute go-to-market strategies for our healthcare and life sciences solutions.

You will translate Vizient's capabilities into differentiated offerings and collaborate across sales, delivery, and marketing to drive pipeline growth and client value. You will lead launches, create positioning frameworks, buyer personas, and proof points, and partner with cross-functional teams to deliver market-ready offerings and measurable