Product Marketing Manager - Cloud GTM & Messaging

Veeva Systems; Boston (MA); On-site; USD 75,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Flexible PTO & holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems in Boston, MA is seeking an experienced Product Marketing Manager to lead messaging and asset development for demand generation, field enablement, and customer marketing around our cloud-based solutions.

You will own go-to-market programs, develop buyer-focused messaging, empower sales with compelling content, and drive cross‑functional launches with product and market strategy. Strong writing, project management, and collaboration skills are essential.

Qualifications

• 3+ years of B2B product marketing experience targeting enterprise cloud software.
• Proven ability to develop clear, concise messaging and persuasive writing.
• Excellent project management with attention to detail.

Responsibilities

• Develop an annual marketing plan in collaboration with field marketing.
• Create go-to-market programs for new offerings, market segments, and geographies.
• Acquire deep understanding of buyer needs and how Veeva solutions address those needs.
• Develop product messaging for all media and customer engagement channels.
• Empower sales to communicate our products effectively to prospective customers.
• Lead global cross-functional launch and release marketing initiatives.
• Partner with product and market strategy to align on product vision, upcoming functionality, and external communication strategy.
• Build product awareness through PR, article placements, and social media.
• Identify customer success stories and bring them to life for marketing use.
• Create content—including thought leadership, videos, website copy, blog posts, and infographics—to articulate solution benefits.
• Maintain a library of sales tools such as customer presentations and competitive materials.

Skills

B2B product marketing

Messaging & asset development

Project management

Cross-functional collaboration

Excellent written & verbal comms

Education

Bachelor’s degree or equivalent

Job description

Veeva Systems in Boston, MA is seeking an experienced Product Marketing Manager to lead messaging and asset development for demand generation, field enablement, and customer marketing around our cloud-based solutions.

You will own go-to-market programs, develop buyer-focused messaging, empower sales with compelling content, and drive cross‑functional launches with product and market strategy. Strong writing, project management, and collaboration skills are essential.