Conversion-Driven E-Commerce Copywriter

Zulay Kitchen; Idaho; On-site; USD 55,000 - 85,000; Full time

Job summary

Zulay Kitchen is seeking an E-Commerce Copywriter who understands that great product copy goes beyond description; you turn features into benefits and craft messaging that drives clicks and purchases across Amazon, Shopify, and more.

You’ll write and optimize titles, bullet points, and descriptions; analyze reviews and competitors to sharpen messaging; collaborate with category managers and designers to tell a cohesive product story.

Qualifications

• 2+ years of professional copywriting experience, preferably in e-commerce, DTC, retail, or consumer products.
• Proven experience writing product listings or conversion-focused copy.
• Excellent written English, grammar, and editing skills.
• Strong understanding of customer psychology and persuasive writing.
• Experience with Amazon and other e-commerce marketplaces is highly preferred.
• Understanding of e-commerce SEO and keyword optimization.
• Strong research skills and attention to detail.
• Ability to manage multiple products and deadlines independently.
• Comfortable receiving feedback and iterating on copy.
• A strong instinct for what makes copy clear, engaging, and convincing.

Responsibilities

• Write and optimize product titles, bullet points, descriptions, and other e-commerce content.
• Create compelling product copy that clearly communicates what the product does, why it matters, and why customers should choose it.
• Turn product features into customer-focused benefits and persuasive messaging.
• Develop copy for Amazon listings, Shopify product pages, A+ Content, social media, email campaigns, product packaging, and other customer-facing marketing materials.
• Write messaging for new product launches, promotions, and other marketing initiatives.
• Maintain a consistent and recognizable Zulay Kitchen brand voice across product content.
• Review existing product listings and identify opportunities to improve clarity, engagement, and conversion.
• Analyze customer reviews, questions, feedback, and competitor listings to understand what customers care about.
• Identify customer pain points, objections, motivations, and purchasing triggers.
• Develop messaging that addresses customer concerns and makes the value of our products immediately clear.
• Help identify the strongest selling points and differentiators for each product.
• Continuously test and refine messaging based on performance and customer response.
• Conduct keyword research and incorporate relevant search terms naturally into product copy.
• Optimize listings for search visibility without sacrificing readability or persuasive messaging.
• Stay current on Amazon and e-commerce SEO best practices.
• Research competitors and identify opportunities to differentiate Zulay Kitchen products.
• Keep up with changes in marketplace algorithms, customer behavior, and e-commerce trends.
• Work closely to develop and execute product messaging and content strategies.
• Collaborate with Category Managers, Amazon Sales Specialists, Designers, and other team members to understand products and their target customers.
• Conduct product and market research before developing copy.
• Partner with the creative team to make sure copy and visuals work together to tell a strong product story.
• Take feedback, iterate quickly, and continuously improve your work.

Skills

E-commerce copywriting

Product listings optimization

SEO keyword research

Audience & messaging

Conversion-focused writing

Tools

Helium 10

Jungle Scout

Shopify

Job description

Zulay Kitchen is seeking an E-Commerce Copywriter who understands that great product copy goes beyond description; you turn features into benefits and craft messaging that drives clicks and purchases across Amazon, Shopify, and more.

You’ll write and optimize titles, bullet points, and descriptions; analyze reviews and competitors to sharpen messaging; collaborate with category managers and designers to tell a cohesive product story.