Ecommerce Copywriter: Conversion-Driven Campaigns

TCWGlobal; Tustin (CA); On-site; USD 83,000 - 89,000; Full time

Job summary

TCWGlobal is seeking a strategic Marketing Copywriter to craft customer-first messaging across paid media, email, ecommerce, and landing pages. You will translate product features into consumer benefits and drive engagement and conversion across the full customer journey.

You will collaborate with Marketing, Design, Product Marketing, and Brand teams to ensure a consistent brand voice and scalable messaging for campaigns, product launches, and lifecycle marketing initiatives.

Qualifications

• 4–6 years of professional copywriting experience focused on digital marketing and ecommerce.
• Proven experience writing Meta ads, email marketing campaigns, landing pages, PDPs, ecommerce listings, and paid digital campaigns.
• Strong portfolio demonstrating performance marketing work that drives engagement and conversion.
• Experience writing for consumer products, ecommerce brands, or digital marketing agencies.
• Understanding of digital marketing strategy, customer journeys, conversion optimization, and platform-specific messaging.
• Experience collaborating with Marketing, Brand, Design, and Product teams in a fast-paced environment.

Responsibilities

• Write conversion-focused copy across digital marketing channels, including Meta ads, Google ads, email marketing, landing pages, PDPs, ecommerce listings, websites, blogs, social media, video scripts, and campaign assets.
• Lead messaging development for product launches and integrated marketing campaigns from concept through execution.
• Translate technical product features into clear, benefit-driven messaging that resonates with consumers.
• Develop campaign concepts, headlines, CTAs, and messaging frameworks that support acquisition, engagement, and conversion goals.
• Optimize copy for digital channels using platform best practices across Meta, Google, Amazon, email, and ecommerce.
• Partner with Marketing, Design, Product, and Brand teams to align messaging with campaign strategy and business objectives.

Skills

Copywriting

Digital marketing

Campaign messaging

SEO copy

Education

Bachelor's degree in English/Journalism/Communications/Marketing

Job description

TCWGlobal is seeking a strategic Marketing Copywriter to craft customer-first messaging across paid media, email, ecommerce, and landing pages. You will translate product features into consumer benefits and drive engagement and conversion across the full customer journey.

You will collaborate with Marketing, Design, Product Marketing, and Brand teams to ensure a consistent brand voice and scalable messaging for campaigns, product launches, and lifecycle marketing initiatives.