Product Ops Lead for Local Services & GTM

TikTok; Seattle (WA); On-site; USD 151,000 - 258,000; Full time

Job summary

TikTok Local Services (TikTok GO) is a one-stop commerce solution connecting users with local services through POI, short videos, LIVE, and search. It aims to empower local businesses and improve booking conversion with data-driven product operations.

The role focuses on end-to-end C-side product operations, GTM strategy, and multi-region rollouts, collaborating with Product, Design, and Data to drive growth and customer value.

Qualifications

• Bachelor's degree with 5+ years of internet product operations or program management experience.
• Fluent English across reading, writing, listening, and speaking, usable as a daily working language.
• C-end internet product experience (Travel, OTA, e-commerce, content, lifestyle) preferred.
• Solid end-to-end product operations capability; proven track record of leading complex new-feature GTM and large-scale programs; strong business judgment on business trajectory, competitive landscape, and market dynamics.
• Deep sensitivity to C-end conversion mechanics (landing page, pricing display, payment, A/B testing); strong data sensitivity, and interpret funnel data.
• Excellent stakeholder management with the ability to manage conflict and drive alignment across teams.
• Able to clarify ambiguous problems, frame them broadly, and answer with structured logic.
• Willing to stay close to the frontline; pragmatic, truth-seeking, with strong self-drive (Strong Ownership), accountability, and empathy.

Responsibilities

• Own day-to-day product operations and program management for TTLS's C-side products; partner with Product, Design, and Data to build and land consumer-facing capabilities that improve booking conversion and scale the business.
• Act as the core bridge between business and product — embed with users and frontline teams, surface and structure real pain points across search, detail, booking, and post-booking, and translate complex business scenarios into clear, effective product solutions.
• Own the end-to-end launch of new C-side features and key projects — define the GTM strategy and multi-region roll-out plan, manage the overall timeline, and ensure high-quality delivery of key milestones.
• Establish a robust user experience and feedback loop — systematically collect VoC, UX defects, and competitive benchmarks across the full consumer funnel; stay tightly aligned with Product to drive continuous iteration.
• Codify methodology and best practices for C-side product operations; build the product health dashboard and evaluation framework (conversion, retention, NPS, complaint rate); use data and business insight to drive growth.

Skills

Product operations

Program management

Stakeholder management

GTM planning

Education

Bachelor's degree

Job description

TikTok Local Services (TikTok GO) is a one-stop commerce solution connecting users with local services through POI, short videos, LIVE, and search. It aims to empower local businesses and improve booking conversion with data-driven product operations.

The role focuses on end-to-end C-side product operations, GTM strategy, and multi-region rollouts, collaborating with Product, Design, and Data to drive growth and customer value.