Go-To-Market Product Marketing Lead

TikTok; San Jose (CA); On-site; USD 159,000 - 360,000; Full time

Job summary

TikTok is seeking a Product Solutions & Operations Lead within the North America PSO team to define and execute strategies for scaling adoption of advertising solutions. You will partner with global product teams and centers of excellence to ensure market readiness, successful launches, and measurable impact on revenue.

The role requires managing GTM strategies, cross-functional collaboration, and driving adoption through data-driven execution and training initiatives across client segments.

Qualifications

• Minimum qualifications include direct experience in product marketing, strategy & operations with a track record of launching and growing products.
• Strong ability to influence product teams, executives, and cross-functional partners.
• Comfortable engaging with both technical and business stakeholders at all levels.
• Excellent problem-solving, documentation, presentation, communication, organizational, and analytical skills in global contexts.

Responsibilities

• Identify opportunities to drive adoption of TikTok ad products to meet client objectives.
• Define the Go-to-Market and sales enablement strategy and manage product lifecycle end-to-end.
• Collaborate with cross-functional teams to deliver training, marketing, processes, and demand-generation efforts.
• Analyze market trends and client needs to develop short- and long-term strategies to grow adoption and revenue.
• Lead alignment across key stakeholders to deliver on Go-to-Market priorities.

Skills

Product marketing

Go-to-market

Cross-functional

Strategic planning

Job description

TikTok is seeking a Product Solutions & Operations Lead within the North America PSO team to define and execute strategies for scaling adoption of advertising solutions. You will partner with global product teams and centers of excellence to ensure market readiness, successful launches, and measurable impact on revenue.

The role requires managing GTM strategies, cross-functional collaboration, and driving adoption through data-driven execution and training initiatives across client segments.