Product Merchandising Lead - Visual Storytelling

Socotra, Inc.; Boston (MA); On-site; USD 44,083 - 60,614; Full time

Benefits offered by this job

Competitive pay

Bonus structure

401(k)

Employee discount

Paid time off

Health, dental, vision, life insurance

Mental health benefits

Paid parental leave

Referral bonus program

Job summary

SKIMS is seeking an Assistant Store Leader of Product in Boston to elevate merchandising, lead visual strategy, and deliver captivating customer experiences. You will work with the Store Leader to ensure the store runs smoothly, merchandising is cohesive, and product storytelling shines on the floor.

You will train team members, optimize floor sets, monitor KPIs, and respond to trends with speed. The role demands physical stamina, the ability to stand long hours, and a passion for SKIMS brand.

Qualifications

• 2–4 years of experience in a retail leadership role focusing on visual merchandising or customer experience.
• Proven track record in driving sales through merchandising and store leadership.
• Strong visual merchandising skills to create impactful store displays.
• Ability to stay updated on industry trends and competitor activity.
• Leadership by motivating and coaching the team to hit business results.
• Excellent communication and ability to translate product features to customers.
• Passion for SKIMS brand and alignment with service approach.
• Must be able to stand, move around, and sustain activity during scheduled shifts.

Responsibilities

• Own the visual merchandising strategy and execution aligned with brand goals.
• Lead floor layout, product storytelling, and shopper experience.
• Use store reports to drive merchandising decisions and improve sell-through.
• Ensure floor zoning, replenishment, and back-of-house product alignment.
• React quickly to trends and empower the team to re-merchandise on the fly.
• Maintain store standards of operational excellence and signage.
• Lead and train team members on visual best practices and product knowledge.
• Be the product expert in-store, building confident storytellers on the floor.
• Coach selling behaviors to connect product features with customer needs.
• Provide visual feedback and help develop team eye for placement and presentation.
• Collaborate with HQ VM and allocation partners for assortment and visual tools.
• Oversee display inventory and ensure readiness for daily execution.
• Maintain strong floor presence during peak hours and drive guest satisfaction.
• Support overall store goals with KPI alignment and conversion focus.
• Plan and execute product launches, capsule drops, and marketing rollouts.

Skills

Visual merchandising

Leadership

Communication

Customer experience

Store operations

Trend awareness

Coaching

Product storytelling

Job description

SKIMS is seeking an Assistant Store Leader of Product in Boston to elevate merchandising, lead visual strategy, and deliver captivating customer experiences. You will work with the Store Leader to ensure the store runs smoothly, merchandising is cohesive, and product storytelling shines on the floor.

You will train team members, optimize floor sets, monitor KPIs, and respond to trends with speed. The role demands physical stamina, the ability to stand long hours, and a passion for SKIMS brand.