Product Marketing Strategist: GTM, Campaigns & Enablement (Hybrid)

Markel Service Inc.; Richmond (VA); Hybrid; USD 59.000 - 122.000; Vollzeit

Zusammenfassung

Markel Corporation in the United States is seeking a Product Marketing Specialist to develop and execute marketing strategies for assigned products or segments across the US & Bermuda business. You will translate priorities into positioning, messaging, campaigns, launches, content, and broker/customer enablement.

The role involves leading defined workstreams, coordinating cross-functional teams across Marketing, Digital, Events and Brand, and measuring campaign impact.

Qualifikationen

• Demonstrated Product Marketing or related B2B marketing capability.
• Strong understanding of positioning, messaging, campaigns, and go-to-market execution.
• Analytical mindset to translate insights into recommendations.
• Strong project management and cross-functional collaboration.
• Ability to communicate complex products clearly.

Aufgaben

• Develop defined components of product and segment marketing plans aligned with business priorities.
• Translate product strategies and commercial objectives into actionable marketing activities.
• Manage assigned marketing initiatives from planning through execution.
• Monitor market, competitor, broker, and customer trends.
• Analyze insights and identify implications for assigned products or segments.
• Develop product messaging, value propositions, briefs, and supporting content.
• Coordinate cross-functional execution through Digital, Creative, Events, Communications and Brand teams.

Kenntnisse

Product Marketing

Positioning & Messaging

Campaigns & GTM

Analytical thinking

Cross-functional collaboration

Communication

Jobbeschreibung

Markel Corporation in the United States is seeking a Product Marketing Specialist to develop and execute marketing strategies for assigned products or segments across the US & Bermuda business. You will translate priorities into positioning, messaging, campaigns, launches, content, and broker/customer enablement.

The role involves leading defined workstreams, coordinating cross-functional teams across Marketing, Digital, Events and Brand, and measuring campaign impact.