Senior Product Marketing Strategist

Markel Service; Richmond (VA); On-site; USD 73,000 - 152,000; Full time

Job summary

Markel Group in the United States seeks a Senior Product Marketing Strategist who independently owns the marketing strategy and go-to-market approach for assigned products across the US & Bermuda.

The role combines market, customer, broker, and competitive insight with deep business understanding to develop differentiated propositions, positioning, messaging, launches, campaigns, and enablement strategies that support commercial objectives. Travel 25%-50%.

Qualifications

• Strong Product Marketing, go-to-market, or related B2B marketing expertise.
• Demonstrated ability to independently develop and execute marketing strategy.
• Strong market, customer, and competitive orientation.
• Ability to translate complex products into differentiated propositions and messaging.
• Strong executive communication and influencing skills.
• Demonstrated ability to connect marketing activity to measurable business outcomes.
• This role requires approximately 25%-50% travel.

Responsibilities

• Own integrated marketing plans for assigned products, product families, or segments.
• Translate business and product strategies into clear marketing priorities and go-to-market plans.
• Identify opportunities to strengthen market position, engagement, and growth.
• Synthesize market, competitor, customer, broker, and business insights.
• Identify emerging trends, unmet needs, competitive opportunities, and implications for Markel.
• Lead development of differentiated value propositions, positioning, messaging, and supporting proof points.
• Lead end-to-end go-to-market planning for assigned products and segments.
• Establish target audiences, objectives, messaging, channel strategies, launch plans, and success measures.
• Lead integrated campaign strategy and channel planning across content, digital, events, creative and other channels.
• Lead broker and sales enablement strategy, messaging and content requirements; partner with Creative and Communications teams on asset development and execution.
• Ensure marketing activities connect to defined commercial objectives.
• Define success measures for marketing initiatives.
• Evaluate engagement, adoption, enablement utilization, and commercial-leading indicators.
• Use performance insights to optimize strategies and recommend future investment.
• Operates independently within assigned product or segment scope.
• Resolves complex and ambiguous marketing challenges.
• Leads cross-functional teams without formal authority.
• Makes recommendations that influence product, distribution, and marketing decisions.

Skills

Product marketing

Go-to-market strategy

Market analysis

Messaging & propositions

Executive communication

Cross-functional influence

Job description

What part will you play? If you're looking for a place where you can make a meaningful difference, you've found it. The work we do at Markel gives people the confidence to move forward and seize opportunities, and you'll find your fit amongst our global community of optimists and problem-solvers. We're always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs.

Join us and play your part in something special!

The Senior Product Marketing Strategist independently owns the marketing strategy and go-to-market approach for an assigned product, product family, or market segment across the US & Bermuda business.

The role combines market, customer, broker, and competitive insight with deep business understanding to develop differentiated propositions, positioning, messaging, launches, campaigns, and enablement strategies that support commercial objectives.

Key Responsibilities

Product & Segment Strategy

• Own integrated marketing plans for assigned products, product families, or segments.
• Translate business and product strategies into clear marketing priorities and go-to-market plans.
• Identify opportunities to strengthen market position, engagement, and growth.

Market & Customer Insight

• Synthesize market, competitor, customer, broker, and business insights.
• Identify emerging trends, unmet needs, competitive opportunities, and implications for Markel.
• Bring an external market perspective into product and commercial discussions.

Positioning, Propositions & Messaging

• Lead development of differentiated value propositions, positioning, messaging, and supporting proof points.
• Ensure propositions reflect customer/broker needs and Markel's product capabilities.
• Influence product and business partners when market evidence suggests changes are needed.

Go-to-Market & Launches

• Lead end-to-end go-to-market planning for assigned products and segments.
• Establish target audiences, objectives, messaging, channel strategies, launch plans, and success measures.
• Lead cross-functional launch readiness.

Campaigns & Enablement

• Lead integrated campaign strategy and channel planning across content, digital, events, creative and other channels.
• Lead broker and sales enablement strategy, messaging and content requirements; partner with Creative and Communications teams on asset development and execution.
• Ensure marketing activities connect to defined commercial objectives.

Measurement & Optimization

• Define success measures for marketing initiatives.
• Evaluate engagement, adoption, enablement utilization, and commercial-leading indicators.
• Use performance insights to optimize strategies and recommend future investment.

Scope & Decision-Making

• Operates independently within assigned product or segment scope.
• Resolves complex and ambiguous marketing challenges.
• Leads cross-functional teams without formal authority.
• Makes recommendations that influence product, distribution, and marketing decisions.

Key Relationships

• Senior Product and Underwriting Leaders, Business Development/Distribution, Marketing, Digital, Creative, Events, Customer/Broker Strategy, Comms and Brand, and Legal and Compliance.

Qualifications & Capabilities

• Strong Product Marketing, go-to-market, or related B2B marketing expertise.
• Demonstrated ability to independently develop and execute marketing strategy.
• Strong market, customer, and competitive orientation.
• Ability to translate complex products into differentiated propositions and messaging.
• Strong executive communication and influencing skills.
• Demonstrated ability to connect marketing activity to measurable business outcomes.
• This role requires approximately 25%-50% travel. Travel requirements may vary based on business needs, assigned responsibilities, and the employee's location relative to key business stakeholders.

US Work Authorization

• US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

Pay information

• The salary range for this position is $73,100.00 - $152,400.00. The posted salary range reflects the lowest and highest base salary applicable to this role across our U.S. locations. Individual offers are determined based on geographic location, experience, qualifications, internal equity, and other job-related factors. As a result, the salary offered for a specific location will fall within a narrower range than the overall range displayed in this posting. This position may also be eligible to participate in the Company's annual incentive plan.

Who we are:

Markel Group (NYSE - MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.

We're all about people | We win together | We strive for better

We enjoy the everyday | We think further

What's in it for you:

In keeping with the values of the Markel Style, we strive to support our employees