Product Marketing Strategist

Markel Service; Richmond (VA); Hybrid; USD 59,000 - 122,000; Full time

Job summary

Markel Service is seeking a Product Marketing Specialist to drive marketing strategies for assigned products and segments across the US & Bermuda. You will translate business priorities into messaging, campaigns, launches, and enablement content.

The role requires collaboration with Product Leadership, Underwriting, and Marketing, with travel between 25% and 50%. The candidate will independently own defined marketing workstreams, manage launches, measure outcomes, and adapt strategies based on

Qualifications

• Demonstrated product marketing experience in a B2B context.
• Strong ability to translate market insights into messaging and campaigns.
• Proven track record in managing marketing initiatives from planning to execution.

Responsibilities

• Develop product and segment marketing plans aligned with priorities.
• Translate strategies into actionable marketing activities.
• Manage marketing initiatives from planning through execution.
• Monitor market, competitor, broker, and customer trends.
• Analyze insights and assess implications for products/segments.
• Develop product messaging, value propositions, and supporting content.
• Lead go-to-market initiatives and coordinate across teams.
• Create integrated campaign briefs and coordinate execution.
• Develop broker, customer, and sales enablement materials.
• Coordinate cross-functional execution with Digital, Creative, Events, and Brand teams.

Skills

Product marketing

Campaign management

Cross-functional collaboration

Go-to-market

Job description

Markel Service is seeking a Product Marketing Specialist to drive marketing strategies for assigned products and segments across the US & Bermuda. You will translate business priorities into messaging, campaigns, launches, and enablement content.

The role requires collaboration with Product Leadership, Underwriting, and Marketing, with travel between 25% and 50%. The candidate will independently own defined marketing workstreams, manage launches, measure outcomes, and adapt strategies based on