Product Marketing Specialist

Markel Service; Richmond (VA); Hybrid; USD 59,000 - 122,000; Full time

Job summary

Markel Service is seeking a Product Marketing Specialist to drive marketing strategies for assigned products and segments across the US & Bermuda. You will translate business priorities into messaging, campaigns, launches, and enablement content.

The role requires collaboration with Product Leadership, Underwriting, and Marketing, with travel between 25% and 50%. The candidate will independently own defined marketing workstreams, manage launches, measure outcomes, and adapt strategies based on

Qualifications

• Demonstrated product marketing experience in a B2B context.
• Strong ability to translate market insights into messaging and campaigns.
• Proven track record in managing marketing initiatives from planning to execution.

Responsibilities

• Develop product and segment marketing plans aligned with priorities.
• Translate strategies into actionable marketing activities.
• Manage marketing initiatives from planning through execution.
• Monitor market, competitor, broker, and customer trends.
• Analyze insights and assess implications for products/segments.
• Develop product messaging, value propositions, and supporting content.
• Lead go-to-market initiatives and coordinate across teams.
• Create integrated campaign briefs and coordinate execution.
• Develop broker, customer, and sales enablement materials.
• Coordinate cross-functional execution with Digital, Creative, Events, and Brand teams.

Skills

Product marketing

Campaign management

Cross-functional collaboration

Go-to-market

Job description

What part will you play? If you're looking for a place where you can make a meaningful difference, you've found it.

The work we do at Markel gives people the confidence to move forward and seize opportunities, and you'll find your fit amongst our global community of optimists and problem-solvers. We're always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs.

Join us and play your part in something special!

The Product Marketing Specialist supports the development and execution of marketing strategies for assigned products or segments across the US & Bermuda business. The role translates business priorities and market insights into positioning, messaging, campaigns, launches, content, and broker/customer enablement. The Product Marketing Specialist independently owns defined marketing content and workstreams while partnering closely with Product Leadership, Underwriting, Business Development/Distribution, and Marketing colleagues (and Comms/Brand as needed).

Key Responsibilities

• Product & Segment Marketing
  • Develop defined components of product and segment marketing plans aligned with business priorities.
  • Translate product strategies and commercial objectives into actionable marketing activities.
  • Manage assigned marketing initiatives from planning through execution.
• Market & Customer Insight
  • Monitor market, competitor, broker, and customer trends.
  • Analyze available insights and identify implications for assigned products or segments.
  • Bring market perspective into marketing recommendations and planning.
• Positioning & Messaging
  • Develop product messaging, value propositions, briefs, and supporting content within established frameworks.
  • Ensure marketing materials clearly communicate product differentiation and customer/broker value.
• Go-to-Market, Campaigns & Enablement
  • Support and lead defined workstreams associated with product launches and go-to-market initiatives.
  • Develop integrated campaign briefs and coordinate execution across Marketing capabilities.
  • Develop broker, customer, and sales enablement materials .
  • Coordinate cross-functional execution through Digital, Creative, Events, Comms and Brand, Business Development teams, ensuring activities align to strategy and business objectives.
• Measurement
  • Establish appropriate measures for assigned initiatives.
  • Monitor engagement and campaign performance.
  • Analyze results and recommend improvements.
• Scope & Decision-Making
  • Independently manages defined projects and workstreams.
  • Makes routine execution decisions within established strategy.
  • Recommends changes to messaging, tactics, and execution based on market and performance insights.
  • Escalates significant positioning, investment, or prioritization decisions.

Key Relationships

• Product Leadership, Underwriting, Business Development/Distribution, Marketing, Digital, Creative, Events, Communications and Brand, and Legal and Compliance.

Qualifications & Capabilities

• Demonstrated Product Marketing or related B2B marketing capability.
• Strong understanding of positioning, messaging, campaigns, content, and go-to-market execution.
• Analytical mindset with the ability to translate insights into recommendations.
• Strong project management and cross-functional collaboration skills.
• Ability to communicate complex products and concepts clearly.

This role requires approximately 25%-50% travel. Travel requirements may vary based on business needs, assigned responsibilities, and the employee's location relative to key business stakeholders.

#LI-SY

#LI-Hybrid

US Work Authorization

US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

Pay information

The salary range for this position is $58,500.00 - $121,900.00. The posted salary range reflects the lowest and highest base salary applicable to this role across our U.S. locations. Individual offers are determined based on geographic location, experience, qualifications, internal equity, and other job-related factors. As a result, the salary offered for a specific location will fall within a narrower range than the overall range displayed in this posting. This position may also be eligible to participate in the Company's annual incentive plan.

Who we are:

Markel Group (NYSE - MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world.

We're all about people | We win together | We strive for better

We enjoy the everyday | We think further

What's in it for you:

In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work.

We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees' needs at all stages of life.

All full-time employees have the option to select from multiple health, dental